Email Marketing Manager

TN United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading sports marketing agency is seeking an Email Marketing Manager to spearhead their email marketing initiatives. The successful candidate will develop and execute strategies to enhance audience engagement and conversions, leveraging data insights for campaign optimization. This role involves collaboration across teams and requires strong analytical and communication skills, along with proven experience in email marketing.

Qualifications

• Proven experience in email marketing management, ideally in a B2B environment.
• Strong knowledge of email marketing best practices and automation.
• Excellent analytical skills and strong written communication abilities.

Responsibilities

• Develop and implement email marketing strategies aligned with company goals.
• Lead strategic planning and execution of email campaigns.
• Monitor and analyze campaign performance, providing insights for improvement.

Skills

Email marketing best practices

Automation

Segmentation

A/B testing

Analytical skills

Content creation

Organizational skills

Tools

HubSpot

Job description

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We are an industry-leading sports marketing agency renowned for our advertising and sponsorship within the 4 tennis majors – Wimbledon, Roland Garros, Australian Open, and US Open, as well as F1, EPL, La Liga, Serie A, and Bundesliga.

Our extensive rights provide a platform for innovative perimeter LED advertising and exciting sponsorship opportunities, enabling brands worldwide to connect with their audiences.

What we are looking for…

We are seeking a highly skilled and strategic Email Marketing Manager to lead our email marketing initiatives. You will be responsible for developing and executing comprehensive strategies that drive audience engagement and conversions, overseeing content creation, automation, segmentation, and performance analysis. Leveraging data insights will be key to optimizing campaigns and achieving marketing goals.

The Role

• Develop and implement email marketing strategies aligned with company goals and target audiences.
• Create and execute innovative email campaigns to boost engagement and conversions.
• Manage email lists, ensuring data hygiene, compliance, and effective segmentation.
• Collaborate with design, analytics, and content teams to deliver cohesive campaigns.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Responsibilities

• Lead strategic planning and execution of email campaigns, including newsletters, promotions, and automated flows.
• Utilize HubSpot to create, schedule, and manage email campaigns.
• Conduct A/B testing to optimize content and subject lines for better engagement.
• Report on KPIs such as open rates, click-through rates, conversions, and ROI.

Requirements

• Proven experience in email marketing management, ideally in a B2B environment.
• Strong knowledge of email marketing best practices, automation, segmentation, and A/B testing.
• Proficiency with email platforms like HubSpot or similar tools.
• Excellent analytical skills to interpret campaign performance.
• Strong written and verbal communication skills with engaging content creation abilities.
• Detail-oriented with excellent organizational skills to manage multiple projects.
• Ability to thrive in a fast-paced, dynamic environment.