Demand Gen Marketer (Q1 '25)

THE ROLE

Medialake is seeking a passionate and driven Digital Marketer to join our Marketing team. In this role, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels. You will play a key role in increasing brand awareness, generating leads, and driving customer acquisition. This is an excellent opportunity for a creative and analytical individual to make a significant impact in a dynamic, innovative and rapidly scaling technology company.

RESPONSIBILITIES

1. Develop and implement digital marketing strategies inline with the master GTM strategy: Plan and execute campaigns across channels like SEO, SEM, social media, email marketing, and content marketing.
2. Manage social media presence: Create engaging content, manage social media accounts, and grow our online community across platforms.
3. Optimize web-based content: Work closely with the content team to optimize website content for search engines and user experience.
4. Run paid advertising campaigns: Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
5. Analyze campaign performance: Track key metrics, analyze campaign performance, and generate reports to identify areas for improvement.
6. Conduct keyword research and SEO analysis: Identify relevant keywords, conduct SEO audits, and implement strategies to improve organic search rankings.
7. Collaborate with other teams: Work closely with sales, product, and content teams to ensure alignment and maximize marketing effectiveness.
8. Stay up-to-date with industry trends: Research and implement new digital marketing tools, technologies, and best practices.

QUALIFICATIONS

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven experience (2+ years) in a digital marketing role in Saas.
3. Strong understanding of digital marketing concepts and best practices.
4. Experience with SEO, SEM, social media marketing, email marketing, and content marketing.
5. Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
6. Excellent analytical and problem-solving skills.
7. Strong written and verbal communication skills.
8. Ability to work independently and as part of a team.
9. A passion for technology and the media industry.
10. A creative design ‘eye’.

BENEFITS

1. Vitality Health Insurance
2. Eyecare: Specsavers Vouchers
3. Paid Time Off: 20 days per year
4. Nest Pension Plan
5. Flexible Working Arrangement
6. Opportunities for growth and development in a dynamic and fast-paced environment.
7. Complimentary snacks, drinks, and breakfasts at our office near Carnaby Street.
8. Exciting company and team offsites.
9. Cycle To Work Scheme
10. Endless Opportunities for Growth
11. Love Electric Car Scheme
12. Employee discounts
13. Rewards
14. Lucrative Bonus Scheme
15. Paid Volunteering Days
16. Welcome pack including Merch and new laptop.