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A leading beauty company is seeking an OPI Field Educator to deliver impactful education through various channels while enhancing customer engagement with OPI products. This full-time role demands a passionate individual with strong communication skills and a keen understanding of the nail industry, aiming to drive business growth by building relationships in salons and educating customers.
Position Title
OPI FIELD EDUCATOR
Location
NATIONAL (ideally located in Midlands/West of London)
Reports to
SENIOR NATIONAL ACCOUNT MANAGER
Direct Reports
FREELANCE EDUCATORS
Scope / Brands
OPI
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and Ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com.
ROLE & RESPONSIBILITIES
This is a full time, field based, national role where you will deliver the education activation through field, studio and eventing-based education that will help to grow the OPI business in line with the business goals and strategic framework
You will communicate and educate OPI customers face to face primarily, but also virtually and through social media. You should have a strong passion for creation and delivery of digital education in support of F2F plans.
You will execute the OPI Education plan for all salons developing relationships with salons to maximise their use of and loyalty to OPI in salons, particularly Key Accounts & Tier 1 and 2 Gold doors close collaboration with the commercial teams and its partners
You will work with the Area Team to identify, research and develop compelling education demos and visits to GAIN new business for OPI brands including localised gain events
You will hold training sessions, demo days for internal stakeholders and customers, and provide technical support across channels to enable customers to get the most out of OPI products
You will support the Education Brand Manager and brand team to deploy the education activation aspects of new launches and education initiatives
You will contribute in line with your day-to-day work to producing professional and consumer UGC content to showcase OPI across social platforms for grid, story and lives as agreed with the marketing team
Across the team you will share responsibility for providing technical advisory guidance required by customers services, via the social community forums and from field enquiries
You will regularly collaborate with the Commercial teams contributing monthly meetings, weekly communication, and attendance of sales meetings.
Represent OPI at key events such as trade shows, open days and industry events as required
Keep up to date with industry trends and changes, ensuring OPI is on the pulse also
Support, train and work alongside the freelance education team on any of the above and our Nail Boss community to develop strong grass roots ambassadors to support our mission. Within this you may be asked to support with their samples, coaching or technical support
You will attend all relevant internal deployment meetings (i.e. NSMs) and customer JBPs as agreed with your manager
You may be asked to have the responsibility of a PDQ machine so you can take orders on field visits or at events
QUALIFICATIONS