Education Content Manager - MENA Region

Twinkl Educational Publishing; United Kingdom; Remote; GBP 33,000 - 43,000; Full time

Job summary

Twinkl Educational Publishing is seeking an Education Content Manager for the MENA region. This UK-based, fully remote role requires UK work eligibility and offers a 12-month fixed-term contract with an annual salary of £33,000–£43,000.

You will shape category strategy, lead market analysis, coordinate with product teams, manage partnerships, and drive content campaigns across Arabic-speaking countries. If you thrive on data-driven decisions and stakeholder collaboration, this role offers the

Qualifications

• Strategic thinker with ability to translate market data into strategy.
• Data-driven decision making to drive growth and performance.
• Strong stakeholder and partner relationship skills.
• Passionate about shaping education across the MENA region.

Responsibilities

• Develop category strategies aligning content with brand objectives and trends.
• Identify growth opportunities and plans to capitalise.
• Collaborate with cross-functional teams for strategy execution.
• Conduct market research and competitive analysis for MENA.
• Monitor market developments and adjust strategies.
• Promote content via newsletters and social channels in Arabic markets.

Skills

Strategic thinking

Data-driven decisions

Stakeholder management

Job description

Education Content Manager - MENA (Middle East and North Africa)

Location: UK Only, Fully Remote (Must be UK-based with the Right to Work in the UK)

Annual Salary: £33,000 - £43,000 (Dependent on Experience)

Hours of work: 37.5 hours per week

Contract: 12-month Fixed-Term Contract

About The Role

Are you an ambitious education leader ready to make a high-impact mark on a rapidly growing international market? As the Education Content Manager for our MENA (Middle East and North Africa) region, you will be the driving force behind shaping and expanding our educational product category across Arabic-speaking countries. This role offers a dynamic blend of high-level strategic direction and hands‑on execution: on any given day, you might be analysing regional market trends to define product strategy, collaborating with product team managers to ensure high‑quality content delivery, and steering targeted newsletter campaigns to connect directly with educators. If you thrive on taking end‑to‑end ownership, building strong stakeholder partnerships, and seeing the direct result of your work empower teachers and learners daily, this position is for you.

This role is perfect for you if…

• You're a strategic thinker with a deep understanding of your subject area.
• You excel at driving growth and improving performance through data-driven decisions.
• You build strong, lasting relationships with stakeholders and partners, making an impact
• You are passionate about shaping education and expansion across the MENA region.

Key Responsibilities:

Category Strategy Development:

• Work with Education Content Leads to develop and implement comprehensive narrow category strategies that connect our educational content and ensure everything links together smoothly and aligns with overall brand objectives and market trends.
• Identify growth opportunities and create plans to capitalise on them.
• Collaborate with cross-functional teams to ensure cohesive strategy execution.

Market Analysis:

• Conduct thorough market research and competitive analysis to identify trends, opportunities, and potential risks across the MENA region category.
• Analyse sales data, consumer behaviour, and market dynamics to inform category strategies.
• Monitor industry developments and adjust strategies accordingly.

Product Management:

• Work closely with the product team leaders and managers to ensure efficient production and high-quality resources.

Brand Positioning and Promotion:

• Manage key partnerships and accreditations for the MENA category, making sure we’re hitting all the right notes and giving educators the assurance that our content is top quality.
• Influence the market by promoting our content through thought leadership. Stay on top of market trends and make sure we're always in a strong position.
• Communicate and advertise content lines through weekly newsletters in all Arabic-speaking countries and through social channels.
• Develop and execute marketing plans and campaigns to promote category products.
• Collaborate with the marketing and international teams to create compelling content and messaging.
• Ensure consistent brand positioning and messaging across all channels.
• Be a thought leader in your area
• Manage strong partnerships and resource accreditation where appropriate.

Sales Support and Collaboration:

• Work with the sales team to provide category insights and support sales strategies.
• Develop sales tools and materials to aid in the effective promotion of category products.