Editorial Lead

Thehealthylivingstore; London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

Healf, a pioneering e-commerce platform in health and wellbeing, seeks an Editorial Lead to steer its content strategy and storytelling. This full-time role emphasizes high-quality writing and brand growth, blending data-driven insights with creative excellence, in a fast-paced startup culture.

Benefits

50% staff discount on all products

Premium Wellhub membership

Weekly in-office yoga

Complimentary sauna + ice bath sessions

5-day summer team retreat

Hybrid working: 3 days in the London office

Qualifications

• 8+ years of editorial leadership experience.
• Experience with SEO and content performance.
• Strong track record of managing editorial teams.

Responsibilities

• Own Healf's SEO & content strategy, producing ~6 articles/month.
• Drive brand storytelling across email, social, and product content.
• Manage a lean team of freelance writers and designers.

Skills

SEO

Storytelling

Content Strategy

Team Management

Analytical Skills

Communication

Job description

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf—an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT MOVE MINDand SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast—and redefining how the world shops and lives well.

The Role

Healf is hiring a full-time Editorial Lead to own and deliver a bold, high-performing content engine. This person will sit at the intersection of search-optimized, best-answer-on-the-Internet content and brand-rich storytelling across email, social, and site copy. You’ll be the editorial leader responsible for scaling high-impact, high-quality content that drives traffic, conversions, and love for the premium Healf brand. This is an intense, rewarding role for someone who thrives on owning ambitious goals—and delivering real results.

Key Responsibilities:

• Own Healf’s SEO & content strategy, leading the production of ~6 best-in-class articles/month, spanning SEO tentpoles, curated product roundups, and science-backed explainers. The goal is new customer conversion.

• Drive brand storytelling through email newsletters, social copy, product storytelling, and more—elevated Healf’s trusted and distinctive voice. The goal is driving incremental sales.

• Manage and scale a lean, high-performance team of freelance writers, designers, experts, and SEO.

• Coordinate across teams (growth, analytics, product, partnerships, etc.) to ensure content ladders into broader brand and performance goals.

• Use data to optimize, building off dashboards and CRO tests to continuously improve content performance, impact, and ROI.

• Meet deadlines, hit targets, and never let the bar drop.

Qualifications:

• 8+ years leading editorial teams and projects, ideally with deep experience in wellness, science-backed consumer products, and/or high-end fitness.

• Deep understanding of both SEO and storytelling, with a portfolio of traffic-driving articles and content to prove it.

• Experience managing complex content calendars, cross-functional stakeholders, and delivering on ambitious goals.

• Proven results driving measurable impact across traffic, conversions, and email growth.

• Comfortable working scrappily and at startup pace—willing to put in the hours and own the results.

• Strong judgment and taste. You're discerning about what belongs on the internet and on brand.

• Experience with (and strong network of) best-in-class editorial freelancers.

• A love of health, wellness, and science-backed clarity.

• UK-based is a big plus, but not required.

• Bonus points if you’ve worked with AI tools to streamline editorial work.

Why Join Healf?

• Do your life’s best work – Build something that matters, with a team that moves fast and aims high

• Surround yourself with A+ talent – You’ll work with high-performers who care deeply and raise the standard every day

• Be a builder – This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth

• Wellbeing is the lifestyle – From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

Benefits (UK)

• 50% staff discount on all products

• Premium Wellhub membership – access 1000s of gyms, yoga & fitness studios

• Weekly in-office yoga

• Complimentary sauna + ice bath sessions

• 5-day summer team retreat

• Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)