Editorial Director, Digital Content

GSK; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

GSK, une entreprise biopharmaceutique leader, recherche un Directeur Éditorial Digital pour définir et exécuter une stratégie de contenu numérique. Vous serez responsable de la création de contenu engageant et de la direction éditoriale pour plusieurs canaux digitaux, en collaborant avec des équipes internes pour renforcer la présence de la marque. Ce rôle stratégique exige une expérience dans le journalisme et une compréhension approfondie des tendances digitales.

Qualifications

• Expérience significative dans le développement et la gestion de contenu éditorial digital.
• Expérience avérée dans la création et l'exécution de stratégies de contenu.
• Solides compétences en rédaction et édition avec un souci du détail.

Responsibilities

• Agir en tant que Rédacteur en Chef pour le contenu de campagne et de nouvelles.
• Développer et exécuter le magazine éditorial, 'Behind the Science'.
• Collaborer avec des équipes de communication et des parties prenantes internes.

Skills

Digital editorial content development

creating content strategies

project management

writing and editing

regulatory requirements understanding

digital analytics tools

audience engagement strategies

Education

Bachelor’s or Master’s degree in Communications, Journalism or Marketing

Job description

Although this role is advertised in the UK only, applications from other locations may be considered on a case-by-case basis.

Are you passionate about creating audience-first digital and social content that has impact? Would you like to lead and shape the editorial strategy for a global biopharma company? If so, this role could be an exciting opportunity for you to consider.

GSK is a leading biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of 2030.

As Editorial Director of Digital Content, you will be responsible for the strategic direction and execution of editorial content across GSK’s global digital and social channels. This includes developing journalistic content for our editorial magazine Behind the Science, as well supporting senior executives and their business partners to develop personal thought leadership content.

You will join a world-leading global digital communications team and provide editorial leadership, alongside content creation specialists, social media channel experts and paid amplification strategists.

Key Responsibilities

• Act as Chief Editor for campaign and newsflow content across digital and social media platforms, integrating GSK’s Ahead Together storytelling

• Lead the development and execution of the editorial magazine, Behind the Science

• Drive new ideas for digital storytelling and lead the development of new editorial digital formats to engage audiences and enhance GSK’s awareness and reputation through its digital presence

• Write and edit content across digital platforms, including social media channels and GSK.com

• Write and edit feature and news articles for editorial magazine, Behind the Science

• Support Head of Global Digital Communications with delivery of key campaigns, helping to manage global agencies (currently WPP for creative and Publicis for paid)

• Responsible for the editorial calendar and ensure timely delivery of high-quality content that support’s GSK’s strategic objectives

• Collaborate positively with senior executives and their Communications and Government Affairs (CGA) business partners to ensure a joined-up approach to digital communications

• Partner closely with social media managers, visual identity and brand teams, digital channels owners and other CGA teams to ensure alignment on content strategy and messaging

• Partner with senior executives and their CGA Business Partners to ensure a joined-up approach to executive thought leadership

• Work closely with audience insights team to develop storytelling that is evidence-based and aligned

• Drive high standards of writing and editorial excellence across all digital platforms

• Ensure all content meets regulatory, medical and legal requirements while remaining impactful and relevant to priority audiences

• Ensure digital editorial content stays at the leading edge of industry standards

Why you? Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Significant experience of digital editorial content development and management within journalism, agency or a corporate setting
• Proven track record of creating and executing content strategies that achieve organizational goals
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
• Evidence of working in a matrix-environment and developing strong partnerships with internal and external stakeholders
• Excellent writing and editing skills, with a keen eye for detail and a commitment to editorial excellence
• An understanding of regulatory and legal requirements related to digital content in the biopharma industry
• Proficiency in using content management systems and digital analytics tools to track and measure content performance
• Knowledge of current trends in digital editorial content and best practices for engaging key audiences

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Bachelor’s or Master’s degree in Communications, Journalism or Marketing
• Creative thinker with a strong news-sense and the ability to tell compelling stories to diverse audiences
• Excellent problem-solving skills and strategic thinking, with the ability to quickly identify and address business issues
• Strong interpersonal skills and the ability to build and maintain effective relationships with internal and external stakeholders

Closing Date for Applications – 16 July 2025

Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [e-mail] or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.

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