Marketing - Marketing Analytics AVP, Based in London

TIAA; London; On-site; GBP 50,000 - 90,000; Full time

Job description

Role Summary:

The AVP, Institutional Marketing Analytics will need to be a strategic thinker, with a strong analytical and technical skill set who is comfortable working with large amounts of disparate data (e.g., CRM, sales, marketing, digital, email, social, publishing platforms, etc.). This involves partnering with marketing teams to implement and promote standardized measurement approaches (formalizing analytic methodology, approaches & KPIs), create A/B tests, and report and review performances. They will not simply report data, but will look at data from multiple sources and create meaningful insights for the marketing business to make informed decisions. They could involve leveraging deep knowledge of the Institutional and global distribution channels to help inform marketing strategy, uncover areas of opportunity, develop new optimized models, apply statistics to enhance the client experience, lead generation, pipeline analysis, market segmentation, etc.

Primary Responsibilities:

• Using data to help drive improvements in marketing efforts such as translating analytic insights to team and leadership to ensure capabilities and analyses are well understood and tangible, actionable solutions are developed as we go to market.
• Maintain and create dashboards and data processes to ensure data is correct and enable self-serve analytics.
• Measure marketing campaigns and activities within the marketing operations department. This includes building custom analytics and standardization of data from different platforms.
• Campaign/marketing activity tracking, testing, creating A/B tests, measuring campaign performance, and comparing results to benchmarks.
• Collaborate with global partners to understand their in-market programs, the best practices they have used, and the results they are obtaining.
• Provide data-driven, actionable insights for campaigns and marketing programs (e.g., lead generation, welcome and onboarding, engagement, retention).
• Perform analyses of historical data to surface trends and insights using advanced analytical methods.
• Acquire, compile and utilize structured and unstructured data and verify its quality, accuracy, and reasonableness to further enhance our distribution analytics capabilities and distribution efforts.
• Create and document best practices and be able to mentor. Proactively expand knowledge of business and analytics and share with team members.

Experience/Capabilities:

• Requires minimum 5 years’ experience in advanced marketing analytics in asset management/financial services industry.
• Advanced degree in relevant field required (finance, marketing, computer science, statistics, applied mathematics).
• Strong data analysis and logical reasoning skills with experience analyzing complex datasets using SQL or other programming languages.
• Experience with Google Optimize, Google Analytics 4, and other marketing platforms.
• Hands-on experience with BI platforms (e.g. Domo, Tableau, PowerBI, etc.).
• Strong executive presence, with the ability to communicate effectively with stakeholders at all levels.

This role requires no regulatory designation.

Company Overview:

Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, listed equities, and alternatives. Nuveen is driven not only by the independent investment processes across the firm but also the insights, risk management, analytics, and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future. For more information about the firm please visit our website at www.nuveen.com.

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