Marketing Manager, Carbon Products (Hybrid)

Fastmarkets; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager for Carbon Products, where you will play a crucial role in aligning sales, product, and marketing efforts. This hybrid position is focused on launching and expanding a strategic new product portfolio. You'll lead go-to-market campaigns, develop targeted marketing strategies, and analyze performance metrics to drive results. If you're motivated, data-driven, and ready to make an impact in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Experience in product marketing within market data and analytics.
• Proven success in launching products that drive adoption and revenue.

Responsibilities

• Lead go-to-market campaigns for new products and generate demand.
• Implement multi-channel marketing campaigns to enhance lead flow.

Skills

Product Marketing

Lead Generation

Demand Generation

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Marketing Automation Tools

CRM Software

Analytics Tools

Job description

Company Description

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, offering price data, news, analytics, and events across agriculture, forest products, metals and mining, and new-generation energy markets.

Our data is vital for customers aiming to understand and predict dynamic, sometimes opaque markets, aiding trading and risk management. With a history dating back to 1865, Fastmarkets is a trusted global business with over 600 employees across locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland, and more.

Job Description

The Marketing Manager, Carbon Products, is a pivotal role within the Commercial marketing team. You will align sales, product, and marketing efforts, lead product positioning and branding, develop lead generation strategies, and contribute to the company's growth. This hybrid role combines product marketing and demand generation, focusing on launching and expanding a strategic new product portfolio.

PRINCIPLE ACCOUNTABILITIES

1. Lead go-to-market campaigns for new products by collaborating with sales, marketing, and product teams to generate demand and grow pipelines.
2. Implement multi-channel marketing campaigns to increase lead flow, deepen existing customer relationships, and establish new ones within current accounts.
3. Create compelling value propositions, messaging, and collateral to communicate product benefits effectively.
4. Develop targeted account-based marketing strategies to enhance engagement and revenue from high-value clients.
5. Analyze performance metrics, hold teams accountable, and optimize strategies based on data insights.
6. Coordinate with sales to ensure understanding of marketing activities and seamless lead handoff, maintaining feedback loops.
7. Manage events and partnerships for the Carbon portfolio, aligning with strategic goals.
8. Build and refine nurture programs, employing A/B testing and optimization to guide leads through the funnel.

KEY INTERFACES

• Marketing Team
• Sales & Customer Success
• Product Team
• Sales Enablement
• Carbon Team

Qualifications

We seek a motivated, driven individual eager to be a vital part of our fast-paced, successful team. Strong teamwork and autonomous working, with accountability for targets, are essential.

• Experience in product marketing, lead generation, or demand generation, ideally within market data and analytics.
• Proven success in launching products that increase adoption and revenue year-over-year.
• Strong analytical skills for interpreting data and driving results.
• Experience with marketing automation, CRM, and analytics tools.
• Excellent project management and time management skills.
• Outstanding communication skills, both verbal and written.
• Bachelor's degree in marketing, business, or related field.

Additional Information

Our Values

Fastmarkets values diversity and inclusivity, fostering a culture of trust, respect, and collaboration. Our core values include:

• METRICS DRIVEN. Using insights to improve customer experience and business performance.
• ACCOUNTABLE. Keeping promises and delivering results.
• GROWTH MINDSET. Staying nimble and proactive amidst change.
• INCLUSIVE. Embracing diversity and fostering belonging.
• CUSTOMER CENTRIC. Prioritizing customer needs in all actions.
• COLLABORATIVE. Working effectively across teams and leveraging diverse perspectives.

Interested in joining us? Complete the application form thoroughly to help us understand your fit for the role and prepare for your interview.