Head of Brand Marketing

Salt; United Kingdom; On-site; GBP 100,000 - 120,000; Full time

Job summary

An established industry player is on the lookout for a Head of Brand Marketing to drive growth in the online marketplace sector. This pivotal role will involve crafting compelling narratives, managing co-branded campaigns, and collaborating across various marketing functions. The ideal candidate will have a strong track record in brand management, excellent communication skills, and a data-driven mindset to enhance campaign performance. Join a dynamic team and make a significant impact in a thriving industry.

Qualifications

• Extensive experience in brand and campaign management with proven community growth.
• Strong communication skills and ability to manage multiple projects.

Responsibilities

• Develop multi-channel marketing strategies for seasonal promotions.
• Manage content for brand positioning on landing pages and product experiences.

Skills

Brand Management

Campaign Management

Project Management

Data Analytics

Creative Storytelling

Job description

Head of Brand Marketing - Online Marketplace

London

GBP100K - GBP120K

Overview:

Salt is seeking an experienced Head of Brand for a newly created role with one of our established clients within the burgeoning online marketplace industry.

This role sits within the Marketing function and collaborates across PR, social, content and external agencies. This role is a crucial hire for the business as you will play a pivotal role to drive the brand forward to grow memberships and community.

Ideally you will come from a similar business that develops co-branded campaigns and have experience across end to end brand and campaign management.

Key Responsibilities:

Take ownership for development multi-channel marketing strategies for seasonal promotions

Manage the content created on both the landing pages and product experience for the brand positioning

Lead on initiatives for seasonal promotions and partner launches and activations

Align with the wider marketing teams to seamlessly integrate campaign messages across the channels

Own the data using analytics and A/B testing to refine the initiatives for stronger outcomes

Experience & Skills:

Significant experience in brand and campaign with a strong track record of growing and sustaining active communities.

Excellent communication and project management skills.

Strong creative skills to craft a story and compelling narratives

Data driven mindset to track and optimise campaign performance

Having experience with co-branded marketing and loyalty programs would be really beneficial

*Rates depend on experience and client requirements