Video Creative - Youtube

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading production company in London seeks an experienced content strategist to develop and lead YouTube content strategies. The ideal candidate will have a strong understanding of YouTube dynamics and a creative approach to video content. This role involves collaboration with various teams to optimize content and drive audience engagement.

Qualifications

• 3+ years of experience in content strategy or digital video production.
• Deep understanding of the YouTube platform and audience behavior.

Responsibilities

• Develop and lead longform YouTube content strategies.
• Analyse YouTube performance data to identify trends.
• Collaborate with producers and creators to shape video formats.

Skills

Content Strategy

Creative Direction

Digital Video Production

Data Interpretation

Job description

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About the Company

This production company specializes in creating visually driven and conceptually rich content across various formats, including commercial, fashion, and music projects. They emphasize collaboration, working closely with a curated network of directors and creatives to produce distinctive, high-quality work. Known for blending bold storytelling with sharp visual execution, the company has built a reputation for pushing creative boundaries while maintaining a refined and consistent aesthetic.

What You'll Do:

1. Develop and lead long-form YouTube content strategies that align with brand goals and resonate with audiences.
2. Analyze YouTube performance data to identify trends, optimize video content, and drive growth.
3. Collaborate with producers, editors, and creators to brainstorm and shape high-performing video formats.
4. Guide the creative direction of thumbnails, titles, and metadata to maximize click-through and watch time.
5. Stay informed about YouTube culture, algorithm changes, emerging formats, and competitor strategies.
6. Present actionable insights and creative recommendations to clients or internal stakeholders.

Who You Are:

1. 3+ years of experience in content strategy, creative direction, or digital video production (YouTube-specific preferred).
2. Deep understanding of the YouTube platform, algorithm, and audience behavior.
3. A creative storyteller with a keen eye for what makes content clickable, watchable, and shareable.
4. Skilled at interpreting data and translating it into compelling creative decisions.
5. Experience working with influencers, creators, or in a branded content environment is a plus.

SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability, or gender. As an employment agency, SUMO is committed to providing an inclusive and accessible recruitment process for all.

Thank you for your interest in this vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always respond to everyone. If you haven’t heard from us within 10 working days, your application has not been successful on this occasion.