Senior Insights Analyst

Blue Cross; Devon and Torbay; Hybrid; GBP 36,000 - 41,000; Full time

Job summary

Blue Cross is seeking a Senior Insights Analyst to enhance their data-driven approach to fundraising and engagement. The role involves delivering marketing selections, analyzing performance, and collaborating with the Insights Manager to support decision-making processes. Ideal candidates will have strong analytical skills and experience with data insights tools.

Benefits

38 days holiday rising to 43 with service

Free access to GP services

Health cash plan

Pension scheme with enhanced employer contribution

Life assurance

Annual volunteer days

Qualifications

• Experience in marketing selections and insights.
• Competent in using analytical tools and techniques.
• Ability to communicate findings effectively.

Responsibilities

• Deliver marketing selections and supporter journeys.
• Analyze fundraising and communications performance.
• Provide insights to support evidence-based decision making.

Skills

Analytical skills

Communication

Interpersonal skills

Problem solving

Tools

Power BI

SQL

Job description

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Senior Insights Analyst

Application Deadline: 5 June 2025

Department: Information Services

Employment Type: Permanent - Full Time

Location: Burford

Reporting To: Insights Manager

Compensation: GBP 36,000 - GBP 41,000 / year

Description

Contract: Permanent, 35 hours per week (Monday-Friday)

Salary: GBP 36,000 - GBP 41,000 per annum

Location: Hybrid remote - 2 days per week in Burford, OX18 4PF

Closing date: Thursday 5th June 2025

Interview dates: 1st interviews (via Teams) on Tuesday 17th June

2nd interviews (at Burford) on Monday 23rd June 2025

Have you got great marketing selections skills and are looking for your next step in your Insights career? We're recruiting a Senior Insights Analyst!

At Blue Cross, you'll have the opportunity to make a meaningful impact, helping to ensure we have a data-driven and supporter-centric approach to fundraising, communications and engagement, and delivering insights that drive positive change for pets and the people who look after them. It's an exciting time to join us as we move from our legacy CRM to Microsoft Dynamics 365, which will allow us to maximise the value of our data and build more effective reporting.

More about the role

This key role within the Insights team has a focus on delivering marketing selections, implementing supporter journeys, and delivering insights on fundraising, communications and engagement performance.

You'll collaborate closely with the Insights Manager to deliver marketing selections and supporter journeys, as well as analysis and insights that deepen our understanding of our clients and supporters. Your work will ensure that our Data Strategy supports our vision for trusted, accessible information that positively impacts the lives of pets and the people who look after them.

You will have the opportunity to problem solve and experiment to help us drive forward our data maturity, all whilst being a part of a friendly, welcoming and collaborative team. The Insights team provide the metrics, reports and analysis that underpin evidence-based decision making at Blue Cross, and ensure reporting adheres to all legislative and regulatory requirements and quality and integrity standards.

About you

You will be an experienced marketing selections and insights professional with deep understanding and knowledge of data insights tools, systems, processes, and methodologies that you can apply quickly. You will have experience of segmenting and selecting individuals for communications journeys, ideally within the charity sector. You will enjoy learning and working with new software, and you'll have a can-do approach.

You will be confident, proactive, and articulate in promoting data, insights and the benefits of evidence-based decision making.

Competent in using various analytical tools and techniques, you will be able to demonstrate the ability to effectively analyse complex data from diverse sources.

Your effective verbal, written and presentation skills will enable you to work with both technical and non-technical colleagues at all levels of an organisation, and to negotiate, influence, engage and quickly build credibility with colleagues and external parties.

Knowledge, skills, and experience

• Experience producing interactive reporting and dashboards for different levels of management within the organisation, using Power BI or other business intelligence tools.
• Experience of marketing selection processes
• Excellent analytical skills
• Experience in effectively communicating analysis findings and producing user-friendly content for different audiences.
• Confidence working with large and diverse datasets, gathering relevant supplementary data and analysing and interpreting this data to generate insights
• Proven interpersonal skills, including the ability to negotiate, influence and quickly build credibility with colleagues and external parties.
• Ability to convey complex ideas and methodologies to engage an audience, clearly and with impact.

Although not essential, it would be great if you had:

• Experience working for a charity or not for profit.
• Microsoft Power BI experience
• Experience using marketing selection software such as the Apteco suite (FastStats and PeopleStage)
• Expertise in writing SQL queries
• Experience using data warehouses, relational databases and analysis packages, and working with large and complex datasets.
• Experience in working with insights across the customer journey and embedding in an organisation.

Full support and training will be given for any software we use that is new to you.

Want to know more? We have attached the job description which hopefully gives you everything you need.As this role involves regular presence within the office, candidates must live within a reasonable distance to our Burford office (for example no longer than one and a half hours one way).

How to apply

Click the apply button below and complete the online application process before the closing date. We reserve the right to close this vacancy early should we receive an overwhelming response. Applicants who have applied in the last six months are not required to apply again.

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today.

In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are.

Our generous benefits package includes:

• Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
• Free physiotherapy advice and face to face intervention
• Health cash plan
• Unlimited access to an employee assistance programme
• Pension scheme with enhanced employer contribution
• Professional fees paid with Continuing Professional Development and personal development support.
• Life assurance
• 20% discount on Pet Plan pet insurance
• Enhanced family friendly policies
• Recognition scheme
• Annual volunteer days
• Charity worker discounts across a variety of retailers

To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.