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A leading university in the UK is offering a PhD project focused on the impact of cognitive biases in engineering design. The research aims to develop innovative AI tools that enhance creativity and inclusivity. Candidates should possess a strong academic background in relevant fields and demonstrate critical thinking and collaboration skills.
This PhD project investigates how human decision-making and cognitive biases influence the earliest stages of engineering design— when ideas are first formed, and critical decisions shape the future of innovation. You will explore how professionals interpret user needs and convert them into design requirements, and how cognitive biases can distort this process.
The goal is to inform the development of next-generation, AI-powered design tools that are aware of and responsive to human biases—tools that actively support creativity, inclusivity, and environmental sustainability in conceptual design.
Qualifications
We are looking for you to have:
Preferably, you will also have:
For further details: https://www.strath.ac.uk/studywithus/postgraduateresearchphdopportunities/engineering/designmanufacturingengineeringmanagement/cognitivebiasesinconceptualdesigntheroleofaiandindividuals/#contactus