Ecommerce Trading Manager (TikTok)

Somerce Ltd; United Kingdom; On-site; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus/commission

28 days holiday + bank holidays

Hybrid working (London and Manchester)

Job summary

Somerce Ltd in the United Kingdom seeks a TikTok Shop Strategy and Trading lead to own a portfolio of e-commerce brands and drive GMV through trading, merchandising and affiliate strategies.

You will translate business goals into weekly trading actions, optimise AOV and conversion, and work with creators and clients to deliver growth across UK, US and EU.

Qualifications

• Proven experience in e-commerce trading, merchandising or online retail.
• Strong understanding of conversion rate optimisation and AOV growth.
• Experience with promotions, product lifecycle and bundling strategies.
• Ability to use performance data to hit GMV targets and drive commercial outcomes.
• Commercial mindset with decisive decision-making and strong client communication.

Responsibilities

• Own a portfolio of e-commerce brands on TikTok Shop.
• Lead strategy, performance and delivery as main client contact.
• Build clear, commercially grounded TikTok Shop growth plans.
• Translate business goals into weekly and monthly trading actions.
• Own affiliate strategy and creator partnerships to drive GMV and margins.
• Monitor performance and forecast GMV with data-driven insights.

Skills

E-commerce trading

Merchandising

Online retail

Conversion rate

AOV growth

Promotions

Product lifecycle

Bundles

GMV targets

Performance data

Commercial mindset

Communication skills

Job description

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You’ll act as the strategic lead for your clients while staying close to the numbers day-to-day.

Our clients include: P.Louise, Unilever, Huel & L'Oreal

What you will do

Client & Strategy Ownership

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions

E-commerce Trading & Merchandising

• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across:
  • Product selection
  • Bundling
  • Pricing
  • Promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners

Affiliate Strategy

• Own the affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV
• Work closely with creators to:
  • Set creator priorities
  • Shape product focus
  • Align offers and incentives
• Build and refine creator trading strategies around:
  • Deal-led moments
  • Always-on content
  • Live and campaign support
• Analyse affiliate performance and continuously optimise output
• Ensure affiliate activity aligns with overall trading and margin goals

Performance & Reporting

• Monitor daily, weekly and monthly performance metrics
• Lead performance reviews with clients, backed by clear insights and actions
• Forecast GMV and trading performance
• Use data over opinions to inform decisions

How You’ll Work

• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You’re expected to challenge, suggest, optimise and lead
• This is a role for someone who enjoys responsibility and impact

What We’re Looking For

Essential

• Proven experience in e-commerce trading, merchandising or online retail
• Strong understanding of:
  • Conversion rate optimisation
  • AOV growth
  • Promotional mechanics
  • Product lifecycle management
  • Creation of bundles
• Comfortable working with performance data and GMV targets
• Commercially minded and confident making decisions
• Strong communication skills with both internal teams and clients

Desirable

• Experience with TikTok Shop, marketplaces or social commerce
• Background in beauty, fashion, lifestyle or FMCG e-commerce

Core Benefits

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus / commission aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours – we care about output, not clock-watching

Growth & Career Development

• Clear progression paths with responsibility early
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of TikTok Shop and social commerce

Financial & Lifestyle Perks

• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners

Work Environment

• Fast-paced, high-ownership culture
• Minimal bureaucracy and maximum accountability
• Surrounded by people who care about performance, creativity and doing things properly
• A business that wins with its clients, shared success matters

The Somerce Difference

• We trust our people
• We move quickly and back good ideas
• You’ll have real influence, not just responsibility
• If you perform, you’ll grow, simple as that

This role is a feeder role for our Account Management roles. Salaries range between £35k and £60k based on experience.