Ecommerce Trading Manager (TikTok)

Somerce®; Manchester; Hybrid; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Bonus / commission

28 days holiday + bank holidays

Hybrid working (London/Manchester)

Wellness allowance

Job summary

Somerce is a TikTok Shop specialist agency helping beauty, fashion, lifestyle and FMCG brands achieve GMV growth in the UK, US and EU. You will lead strategy and delivery for a portfolio of e-commerce brands on TikTok Shop, driving performance and growth with a hands-on, numbers-driven approach.

The role emphasizes trading, merchandising and affiliate strategy, with accountability for planning, execution and insights. Hybrid work in London or Manchester, with high-ownership and rapid progression.

Qualifications

• Proven experience in e-commerce trading, merchandising or online retail.
• Strong understanding of conversion rate optimization, AOV growth, promotional mechanics and product lifecycle management.
• Comfortable working with performance data and GMV targets.
• Commercially minded with strong decision-making and communication skills.

Responsibilities

• Own a portfolio of e-commerce brands on TikTok Shop.
• Lead strategy, performance and delivery for clients.
• Build clear, commercially grounded TikTok Shop growth plans.
• Translate business goals into weekly and monthly trading actions.
• Own trading calendars aligned to promotions, launches and key retail moments.
• Lead product merchandising strategy across selection, bundling, pricing and promotions.
• Analyse affiliate performance and optimise creator trading strategies.
• Forecast GMV and trading performance based on data.

Skills

E-commerce trading

Merchandising

Online retail

CRO (conversion rate optimization)

AOV growth

Promotions & bundles

GMV targets

Data-driven decisions

Communication skills

Tools

TikTok Shop

Analytics tools

Job description

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving

GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You’ll act as the strategic lead for your clients while staying close to the numbers day-to-day.

Our clients include: P.Louise, Unilever, Huel & L’Oreal

What You Will Do

Client & Strategy Ownership

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions

E-commerce Trading & Merchandising

• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across:
• Product selection
• Bundling
• Pricing
• Promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners

Affiliate Strategy

• Own the affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV
• Work closely with creators to:
• Set creator priorities
• Shape product focus
• Align offers and incentives
• Build and refine creator trading strategies around:
• Deal-led moments
• Always-on content
• Live and campaign support
• Analyse affiliate performance and continuously optimise output
• Ensure affiliate activity aligns with overall trading and margin goals

Performance & Reporting

• Monitor daily, weekly and monthly performance metrics
• Lead performance reviews with clients, backed by clear insights and actions
• Forecast GMV and trading performance
• Use data over opinions to inform decisions

How You’ll Work

• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You’re expected to challenge, suggest, optimise and lead
• This is a role for someone who enjoys responsibility and impact

Requirements

What We’re Looking For

Essential

• Proven experience in e-commerce trading, merchandising or online retail
• Strong understanding of:
• Conversion rate optimisation
• AOV growth
• Promotional mechanics
• Product lifecycle management
• Creation of bundles
• Comfortable working with performance data and GMV targets
• Commercially minded and confident making decisions
• Strong communication skills with both internal teams and clients

Desirable

• Experience with TikTok Shop, marketplaces or social commerce
• Background in beauty, fashion, lifestyle or FMCG e-commerce

Benefits

Core Benefits

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus / commission aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours - we care about output, not clock-watching

Growth & Career Development

• Clear progression paths with responsibility early
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of TikTok Shop and social commerce

Financial & Lifestyle Perks

• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners

Work Environment

• Fast-paced, high-ownership culture
• Minimal bureaucracy and maximum accountability
• Surrounded by people who care about performance, creativity and doing things properly
• A business that wins with its clients, shared success matters

The Somerce Difference

• We trust our people
• We move quickly and back good ideas
• You’ll have real influence, not just responsibility
• If you perform, you’ll grow, simple as that

This role is a feeder role for our Account Management roles. Salaries range between £35k and £60k based on experience.