eCommerce Trading Manager - D2C

Vertical Advantage Ltd; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working—3 days in office

Own growth channels and strategy

Visible impact in a growing business

Job summary

Vertical Advantage Ltd. is seeking an Ecommerce Manager to own and grow its D2C channels from the West of London with hybrid work (3 days in the office).

You will manage the D2C site end-to-end, optimize CRO, and lead the TikTok Shop with campaigns and partnerships to drive revenue and customer growth. You will use GA4, Shopify analytics and TikTok Seller Centre to inform strategy, optimize the customer journey, and report KPI performance to senior stakeholders.

Qualifications

• Proven Shopify D2C revenue ownership across channels.
• Hands-on TikTok Shop growth experience in FMCG/beauty or related sectors.
• Strong data-driven decision making with ecommerce analytics.

Responsibilities

• Own end-to-end performance of the D2C website including trading, CRO and site development.
• Lead and scale the TikTok Shop with campaigns, live shopping and partnerships.
• Set channel strategy to meet revenue, margin and growth targets.
• Analyze performance data to improve customer journey and retention.
• Manage the D2C trading calendar with marketing, brand and finance teams.
• Oversee agency relationships and platform contacts; report KPIs to leadership.
• Collaborate with cross-functional teams to drive growth initiatives.

Skills

Shopify D2C management

TikTok Shop growth

Data analytics

CRO/CRM retention

Paid social ecommerce

Agency management

Cross-functional collaboration

Tools

GA4

Shopify analytics

TikTok Seller Centre

Job description

West of London | Hybrid (3 days in office)

We're partnering with a fast-growing consumer brand to find an Ecommerce Manager to own and grow their direct-to-consumer channels.

This is a hands-on, commercially focused role with full ownership of the brand's D2C website and TikTok Shop. You'll drive revenue, customer acquisition and retention across both channels, and play a key part in shaping the business's digital growth strategy.

The Role

• Own the end-to-end performance of the D2C website, including trading, merchandising, promotions, CRO and site development
• Lead and scale the TikTok Shop channel, including product listings, campaigns, live shopping, affiliate and creator partnerships, and Shop Ads
• Set channel strategy and deliver against revenue, margin and growth targets
• Analyse performance data and customer insights to identify opportunities and optimise the customer journey
• Manage the D2C trading calendar and work closely with marketing, brand, operations and finance teams
• Oversee relationships with agencies, app partners and platform contacts
• Report on channel KPIs to senior stakeholders

About You

• Proven experience managing a Shopify D2C store with significant revenue responsibility
• Hands‑on experience running and growing a TikTok Shop, ideally within FMCG, health, wellness or beauty
• Strong commercial acumen with a track record of driving growth and hitting targets
• Confident using data and analytics tools (GA4, Shopify analytics, TikTok Seller Centre) to make decisions
• Solid understanding of CRO, CRM/retention, and paid social within an ecommerce context
• Experience managing agencies and working with cross-functional stakeholders
• Proactive and adaptable, comfortable in a fast-paced, high-growth environment

What's on Offer

• Hybrid working – 3 days per week in the office
• Full ownership of key growth channels with real scope to shape strategy
• The opportunity to make a visible impact in a growing business