Ecommerce Trading Manager

Play Sports Network; Bath; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading online retail company in Bath is seeking an Ecommerce Manager to drive online sales through Shopify. You will manage product supply chains and optimize the online shopping experience to improve conversions. The ideal candidate has over 3 years of ecommerce experience, particularly managing international online sales. This role requires a hands-on approach and excellent analytical skills.

Qualifications

• 3+ years in ecommerce management across multiple countries.
• Experience with supply chain management and third-party suppliers.
• Proven ability to improve online conversion rates.

Responsibilities

• Manage day-to-day operations of online shops via Shopify.
• Develop and implement strategies to enhance customer engagement.
• Oversee supply chain management ensuring timely product delivery.

Skills

Ecommerce management

SEO knowledge

Analytics skills

Project management

Team collaboration

Tools

Shopify

Google Analytics

Google Docs

Job description

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Are you an Ecommerce Manager with experience managing online retail sales and merchandising? We’re looking for an enthusiastic person to help realise the potential of PSN’s global Ecommerce function and drive it forward. You will be responsible for maintaining and overseeing the day-to-day management of our online shops through Shopify. This means optimising an end-to-end trading plan to deliver profitable growth for our eCommerce business, as well as delivery of new products and overseeing the product supply chain.

Our online brands are Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Global Tri Network (GTNM) and Electric Mountain Bike Network (EMBN), all selling a range of branded merchandise through our 2 online stores, GCN and GMBN.

We are passionate about creating the best online experience for our fans across the globe to ensure the sites continue to grow in reach and revenue. Therefore, you will need to be prepared to be hands-on in all elements of online retail; the role covers everything from new product development to merchandising, from analytics and performance reporting to strategic planning.

The role reports directly to the Strategy & Insights Director. You’ll also have the opportunity to liaise with a variety of people across the business. Being able to negotiate, network and collaborate effectively with colleagues and suppliers to develop existing and new plans for our online shops is key.

Job Responsibilities

Ecommerce

• Evaluate approaches and strategies to improve Shopify sales conversions and customer engagement, working closely with the internal development team.
• Understand and develop sources of traffic (and the factors that influence it): video content, email, SEO, PPC, affiliates, and social media.
• Establish and monitor KPIs on the websites, ensure that KPI’s are achieved and develop plans to improve them.
• Plan, define and implement website changes and functional improvements.
• Work with internal developers to ensure sites remain responsive and functional across all devices.
• Manage SEO of ecommerce presence and understand the importance of SEO to the success of the site.
• Be responsible for the overall merchandising of the online stores, working closely with internal Designers and Videographers to create banners, images, and promotions.
• Source and purchase products for the online stores and identify new opportunities and areas of growth for the Play Sports brands.
• Manage the product range, keeping a close eye on stock levels and feeding product success stories back into the New Product Development process.

Supply Chain

• Manage the Company’s supply chain, ensuring products are delivered to schedule, in line with marketing plans and core selling periods.
• Oversee the day to day management of the online stores, working closely with the fulfillment operation and customer services, ensuring that the customer’s experience is at the heart of your work.

Marketing

• Be responsible for customer retention. Plan and execute targeted email campaigns to improve customer acquisition and retention rates.
• Work with the marketing team to organise product photography.
• Ensure all stores, languages and currencies are kept up to date.
• Work with developers and legal teams to ensure the stores are secure and compliant with GDPR legislation.

Experience

• At least 3+ years in a similar role managing ecommerce, including the management of online sales across several countries.
• Have worked with a highly engaged fan base.
• Worked with third party suppliers and supply chain management.
• Experienced in a fast-paced environment, with the ability to work under pressure and meet tight deadlines.
• Experience of improving online user journeys and conversion rates.
• Experience working with Google Docs.

Knowledge

• Shopify as well as other tools to enhance online user experience would be ideal.
• Solid understanding of ecommerce technology and experience with content management systems.
• Know how to convert customers.
• Passionate about ecommerce and managing a retail business.
• Good business analysis skills, knowledge of Google Analytics and performance tracking tools.
• Stakeholder management and communication skills.
• Team player, with a hands on, operational approach.