Ecommerce Specialist

Fanatics; United Kingdom; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an eCommerce Specialist to enhance online sales channels and fan experiences in a German-speaking market. This pivotal role involves managing daily eCommerce operations, optimizing user journeys, and driving localization initiatives to ensure fans can easily navigate and transact on the flagship store. Ideal candidates should possess strong analytical skills and be proficient in both English and German to effectively adapt marketing messages and product descriptions. Join a dynamic team dedicated to maximizing the reach and engagement of sports fans globally, where your contributions will directly influence sales growth and customer satisfaction.

Qualifications

• Bachelor's degree in business, marketing, or related field required.
• Experience in eCommerce, retail, or related field with focus on online sales.

Responsibilities

• Assist in daily management of eCommerce operations and product launches.
• Drive localisation initiatives for assigned territory ensuring market relevance.

Skills

Analytical Skills

Communication Skills

Multilingual Content Management

Digital Marketing

Project Management

Education

Bachelor’s degree in business or related field

Tools

eCommerce Platforms

Web Analytics Tools

Microsoft Office Suite

Content Management Systems

Job description

Join to apply for the Ecommerce Specialist role at Fanatics

The eCommerce Specialist (German Speaking Territory) will support the eCommerce team in managing and optimizing our online sales channels and fan experience for their specific assigned market. This role involves executing day-to-day operations for our flagship store, analysing performance data, and contributing to various eCommerce initiatives to enhance the customer experience and drive sales growth. This role is responsible for driving localisation initiatives and enhancing our fan experience for the native market assigned, ensuring that fans in that market can transact successfully in line with local expectations. Proficiency in both English and German is required to ensure clear communication and effective localisation.

Key Responsibilities:

• Daily Operations: Assist in the daily management of eCommerce operations, including product launch co-ordination, collection and merchandise story management, briefing creative content requirements and website maintenance for our flagship territory store.
• User Journey Optimisation: Help manage the websites to ensure that fans can find the products they are looking for, and products are correctly merchandised within listings and search results. Take ownership of the day-to-day site quality and content execution ensuring accurate and appealing product presentation on the website.
• Localisation Ownership: Drive localisation initiatives for their assigned territory considering language, market dynamics, ecommerce standards, essential localised features and site quality. Take ownership of the localised experience on our flagship store and work with partner eCommerce, A/B testing, PCM and Web Operations teams to drive best practice localisation across entire portfolio.
• Performance Tracking: Monitor and analyse eCommerce metrics such as sales performance, traffic, and conversion rates for flagship store and across broader portfolio for their assigned territory. Generate reports and provide insights to the team to support data-driven decision-making.
• Product Health: ‘Walk the site’ daily to pick up on any errors or inconsistency within the user journey and address. Check all new products behave as expected. Use reporting to identify any underperforming products and take steps to address.
• Content Management: Support the creation and management of digital content in line with marketing calendars, including marketing campaigns, promotional banners, email and marketing copy. Ensure content is accurate, engaging, and aligned with brand guidelines.
• Marketing Support: Liaise with partners and digital marketing teams to assist in the execution of digital marketing campaigns, including email marketing, social media promotions, and online advertisements. Help track and report on campaign performance.
• Collaboration: Work closely with cross-functional teams, including marketing, operations, merchandising and buying to ensure alignment on eCommerce initiatives and projects.
• Market Research: Stay updated on eCommerce trends, industry developments, and competitor activities. Share relevant insights with the team to support strategic planning and innovation.
• Partner Collaboration: Assist in partner contact to support coordination of marketing, trading and traffic management to drive revenue growth.

Qualifications and Requirements:

• Bachelor’s degree in business, Marketing, eCommerce, or a related field.
• Experience in eCommerce, retail, or a related field, with a focus on online sales and operations.
• Strong written and verbal skills in German and English to accurately adapt marketing messages, product descriptions, and customer communications to the local audience.
• Ability to work with multilingual content and translation tools, ensuring that all localisations reflect both cultural nuance and brand voice.
• Familiarity with eCommerce platforms and web analytics tools.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Excellent communication and organizational skills, with attention to detail.
• Ability to work effectively both independently and as part of a team.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and other relevant software.
• Experience with digital marketing and content management systems is a plus.

We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

Seniority level

• Associate

Employment type

• Full-time

Job function

• Other
• Industries
• Technology, Information and Internet and Retail