eCommerce Proposition Strategy & Activity Manager - FTC

Asda; Leeds; Hybrid; GBP 35,000 - 65,000; Full time

Job description

Job Title

eCommerce Proposition Strategy & Activity Manager - FTC

Location

Asda House

Employment Type

Full time

Contract Type

Fixed Term

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Digital Marketing / Digital Campaigns

Closing Date

29 April 2025

“Find your role”.

As the George.com Activity & Proposition Manager, you will lead and oversee the execution of all digital activity, promotions, campaigns, and events for George.com. Additionally, you will provide strategic oversight of the online proposition to ensure a best-in-class customer experience. You will play a key role in ensuring that the activity and online proposition teams deliver a seamless, customer-focused, and commercially successful online experience. Partnering with the relevant multidisciplinary teams across George and ASDA, you will shape and drive the digital marketing, site experience, and events strategy based on customer insight, business priorities, and performance data.

This is a fast-paced, dynamic role where you will be expected to drive innovation, maintain commercial agility, and ensure that George.com continues to thrive as a leading UK fashion and homeware e-commerce retailer.

• Be an expert on our online customer and competitor landscape, understand behaviour to build relevant activity plans that maximise commercial benefit, focusing on customer acquisition, retention, and brand loyalty.
• Ensure alignment between George.com activities and the broader George and ASDA business objectives.
• Oversee the development and execution of the George.com website activity & creative plan, ensuring it aligns with customer insights, trading priorities, and brand moments.
• Oversee the planning and execution of key promotional events, ensuring commercial success.
• Create and manage the George.com monetisation strategy working with our external partners. Being responsible for driving revenue growth, optimising pricing models, and expanding monetisation opportunities on the website. Building out campaigns that are relevant & compelling for our customer.
• Be responsible for the end-to-end proposition across the George.com website, setting the strategy and looking for opportunities to optimise and improve the website through technology solutions e.g. AI, new payment solutions or website functionality.
• Working with the online proposition coordinator to be the central point of contact for the Technical Product teams across the business helping to shape and deliver the development roadmap for George.com.
• Be the key stakeholder representing Ecommerce in Product tech meetings/squads across the business. Working with product/experimentation teams on 1–3-year strategy, feeding in all the ecommerce requirements, supporting prioritisation of roadmaps and business cases, through to delivery.
• Research and engage potential new vendors for tech innovation for the website, including vendor meetings, business cases and process mapping.
• Stay abreast of industry and competitor technology advancements, customer insight and market data, then use this to shape the George.com innovation strategy.

This is a 12 month fixed term contract.

“Let's find out about you.”

• Proven experience in a digital marketing, e-commerce, or retail activity management role.
• Strong leadership and team management experience, with the ability to inspire and develop high-performing teams.
• Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Commercially minded with a strong understanding of digital retail trading, customer behaviour, and online merchandising.
• Proficient in using data and analytics to drive decision-making and continuous improvement.
• Experience managing stakeholder relationships across various business functions.
• Strong problem-solving skills with the ability to think strategically and execute tactically.
• Exceptional communication skills, both written and verbal.
• An innovative mindset and passion for technology.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.