Ecommerce Optimisation & Personalisation Specialist

Neptune; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading fashion company seeks an e-commerce optimization specialist to enhance customer experience through A/B testing and data analysis. The role requires collaboration with various teams to implement changes that ensure clarity and accuracy in the customer journey. Candidates should have a passion for fashion and a solid understanding of e-commerce dynamics.

Qualifications

• Experience in e-commerce with a strong focus on customer journey optimization.
• Proficiency in A/B testing and data analysis to drive decision-making.
• Knowledge of HTML and CSS for trading updates.

Responsibilities

• Lead A/B testing campaigns and deliver optimization initiatives across websites and apps.
• Collaborate with trading, design, and marketing teams for seamless execution.
• Compile and analyze reports to inform future strategies.

Skills

Data analysis

A/B testing

E-commerce optimization

Customer experience

HTML

CSS

Tools

Google Analytics

Content Square

Dynamic Yield

Bloomreach

Job description

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Client:

Neptune

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a4dfe4930b14

Job Views:

26

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

We are seeking a passionate fashion enthusiast with a flair for e-commerce to join our team. In this role, you will collaborate with the e-commerce trading team to gather A/B testing requirements, always prioritizing the customer experience. You will use commercial insights and data analysis to inform your decisions. Additionally, you will oversee all content updates, ensuring that the customer journey is clear and accurate.

Key responsibilities:

• Delivering optimisation & personalisation initiatives across Office & Offspring websites and apps.
• Lead A/B testing campaigns, identify opportunities for innovation, and implement impactful changes using Bloomreach and other tools.
• Collaborate with the wider trade, buyers, and CRM teams to ensure seamless execution.
• Enhance Customer Experience: Support premiumisation efforts by optimizing CMS templates, briefing new features, and ensuring mobile and desktop journeys meet customer expectations.
• Be proactively involved in the planning, briefing, and execution of all trading optimisation A/B tests across the OFFICE, OFFICE London, and Offspring websites.
• Use Google Analytics and other analysis tools including Content Square to proactively optimise online selling, such as site search updates, product recommendations, serving lightboxes, or badging products for promotional purposes.
• Work closely with the design team to ensure all requirements are met and creative is commercially clear and all information is accurate.
• Work with the trading team to discuss ideas, gather requirements, and plan for future tests. Manage the relationship with our optimisation platform Dynamic Yield. Have weekly calls with the account manager to analyze test results and discuss best practices.
• Hold regular meetings with the trade and marketing teams to determine and prioritize future optimisation focus points.
• Compile weekly and monthly optimisation reports, including top-line stats from recent A/B tests, next steps, and competitor analysis.
• Attend weekly planning meetings to ensure content and trading expectations are met.
• Communicate optimisation plans with the team to ensure alignment.
• Use HTML and CSS knowledge to help implement trading updates.
• Liaise with Front End Developers (agency) on creation and testing of new experiences.