Ecommerce Optimisation & Personalisation Specialist

OFFICE; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A retail company in London seeks a passionate e-commerce enthusiast to optimize websites and apps. This role involves leading A/B testing campaigns, collaborating across teams, and using data analysis for better customer experiences. The ideal candidate has strong HTML/CSS skills and a passion for online retail. Perks include flexi-hours, staff discounts, and development programs.

Benefits

Flexi-hours

Contributory pension scheme

Access to Employee Assistance Programme

Contribution towards eye tests and eyewear

23 days annual leave plus 8 bank holidays

Staff discount

L&D Development programmes

Travel card loan

Breakfast on us

Monthly office socials

Qualifications

• Experience in updating HTML and CSS.
• Strong verbal and written communication skills.
• Organized, with the ability to work to strict deadlines.

Responsibilities

• Deliver optimization & personalization initiatives across websites and apps.
• Lead A/B testing campaigns and implement impactful changes.
• Collaborate with teams to ensure seamless execution.
• Optimize customer journeys based on commercial insights.

Skills

HTML and CSS updating

Knowledge of Excel, Word, and PowerPoint

Content management tools understanding

Strong communication skills

Organizational skills

Problem-solving skills

Passion for e-commerce

Job description

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Client:

OFFICE

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

189d0b39a10b

Job Views:

4

Posted:

12.08.2025

Expiry Date:

26.09.2025

Job Description:

We are seeking a passionate fashion enthusiast with a flair for e-commerce to join our team. In this role, you will collaborate with the e-commerce trading team to gather A/B testing requirements, always prioritizing the customer experience. You will use commercial insights and data analysis to inform your decisions. Additionally, you will oversee all content updates, ensuring that the customer journey is clear and accurate.

Key responsibilities:

1. Delivering optimisation & personalisation initiatives across Office & Offspring websites and apps.
2. Lead A/B testing campaigns, identify opportunities for innovation, and implement impactful changes using Bloomreach and other tools.
3. Collaborate with the wider trade, buyers, and CRM teams to ensure seamless execution.
4. Support premiumisation efforts by optimizing CMS templates, briefing new features, and ensuring mobile and desktop journeys meet customer expectations.
5. Plan, brief, and execute all trading optimisation A/B tests across the OFFICE, OFFICE London, and Offspring websites.
6. Use Google Analytics and Content Square to proactively optimize online selling through site search updates, product recommendations, serving lightboxes, or product badges for promotions.
7. Work closely with the design team to ensure all requirements are met, creative is commercially clear, and information is accurate.
8. Coordinate with the trading team to discuss ideas, gather requirements, and plan future tests. Manage the relationship with our optimisation platform Dynamic Yield, including weekly calls with the account manager to analyze test results and discuss best practices.
9. Hold regular meetings with trade and marketing teams to prioritize future optimization focus points.
10. Compile weekly and monthly optimization reports, including top-line stats from recent A/B tests, next steps, and competitor analysis.
11. Attend weekly planning meetings to ensure content and trading expectations are met.
12. Communicate optimization plans with the team to ensure alignment.
13. Use HTML and CSS knowledge to implement trading updates.
14. Liaise with Front End Developers (agency) on creating and testing new experiences.

What we are looking for:

• Experience in updating HTML and CSS.
• Knowledge of Excel, Word, and PowerPoint.
• Experience with content management tools and a strong understanding of search and merchandising tools (Search and Promote).
• Strong verbal and written communication skills.
• Organized, with the ability to work to strict deadlines and manage time effectively.
• Strong problem-solving skills and commercial awareness.
• Passion for ecommerce, online shopping, and its impact on retail.

What we are offering:

Some of our perks include:

• Flexi-hours
• Contributory pension scheme
• Access to Employee Assistance Programme through the Retail Trust
• Contribution towards eye tests and eyewear
• 23 days annual leave plus 8 bank holidays, with increased leave after two years of service
• Staff discount
• L&D Development programmes with The Fashion Retail Academy
• Travel card loan
• Breakfast on us
• Monthly office socials