Online Website Merchandiser (Ecommerce)

Virgin Experience Days Limited; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a passionate Ecommerce Merchandiser to elevate their online presence. This role involves managing the ecommerce site, optimizing product displays, and enhancing customer experiences through strategic merchandising. You'll collaborate with diverse teams to deliver impactful campaigns and ensure seamless online journeys. If you thrive in fast-paced environments and have a knack for data-driven decision-making, this opportunity is perfect for you. Join a forward-thinking company dedicated to innovation and customer satisfaction, and make your mark in the ecommerce landscape.

Benefits

Free breakfast in the office

Hybrid working policy

Flexitime

Health cash plan

Employee assistance programme

Annual experience spending allowance

Discounts within Virgin Group

Qualifications

• Experience in high volume DTC ecommerce merchandising.
• Strong analytical skills to utilize data insights effectively.

Responsibilities

• Manage day-to-day website activities and planned experience launches.
• Build optimized landing pages and analyze site metrics for performance.

Skills

Ecommerce experience

Analytical skills

Communication skills

Time management

Customer experience focus

Organizational skills

Results-driven mindset

Energetic and enthusiastic attitude

Tools

Google Analytics

Algolia

Prismic

Job description

We’re looking for an Ecommerce Merchandiser to join our Ecommerce Marketing team at Virgin Experience Days.

The Marketing team bring our experiences to life! We’re committed to exceeding current and prospective customer needs through integrated brand communications and performance strategies. We own the customer journey, delivering best-in-class creative campaigns to showcase our experiences. Never complacent, we’re always looking for ways to do things better as we raise the profile of the business and category.

What you'll need:

• Experience merchandising one or more high volume DTC ecommerce websites

• Experience in a gifting, travel or leisure industry preferred

• Experience working in an ecommerce / digital team

• Experience using a merchandising platform / CMS, making regular customer-facing updates within a digital environment

• Excellent analytical skills with experience of extracting and utilising data insights (ideally from Google Analytics)

• Passionate about ecommerce and the customer experience

• Excellent communications, interpersonal and time management skills with the ability to quickly build effective relationships

• Energetic and enthusiastic – has a sense of urgency

• Highly organised with excellent attention to detail

• Results driven and thrive in a fast paced environment with ambitious growth plans

Nice to have:

• Working knowledge of US market and regional differences

• Experience using search and merchandising platforms such as Algolia and Prismic

• Experience working directly / indirectly with onsite optimisation (A/B, MVT etc.)

What's in it for you?

• Work from our modern offices based in Bourne End, Buckinghamshire (SL8 5YS)

• Free breakfast in the office (cereal, toast, spreads, fresh fruit, coffee, tea)

• Make use of our hybrid working policy (3 days office based, 2 days remote)

• Enjoy Flexitime, working core hours of 7.5 hours per day with one hour for lunch; flexible starting and finishing times

• Access to an award winning employee assistance programme to support your health and wellbeing

• Generous health cash plan

• £150 to spend each year on our experiences, for you to enjoy our products yourself

• Access to our discounts scheme within the Virgin Group (Virgin Family Membership)

• Share extraordinary experiences with your friends and family with a discount

Why we want you!

You’ll manage the day-to-day website activity, planned experience launches, key gifting occasions and promotions for our US website, Virgin Experience Gifts - www.virginexperiencegifts.com

This is an excellent opportunity for an experienced and talented Ecommerce Merchandiser to truly own the online merchandising of our US D2C website.

You’ll work closely alongside the Ecommerce Merchandising team responsible for our UK based D2C site, offering support and cover when needed, and report directly to our Head of Ecommerce.

We need you to help us:

• Build and deliver key landing pages, categories, campaigns, and experience launches working closely with creative, copy, partnerships, and various stakeholders across the business

• Maximise sales and visitor conversion across Virgin Experience Gifts ecommerce site and channels via efficient planning and coordination of merchandising activity

• Analyse and report on site metrics & KPIs to optimise performance

Role Responsibilities:

You will report directly to our Head of Ecommerce and work collaboratively with the Ecommerce Merchandising team as well as colleagues from UX, Data, Partnerships and Marketing teams. Your key responsibilities will include:

• Building optimised landing pages, curating categories & bespoke online journeys via our merchandising tools (Algolia / Prismic)

• Create and maintain a trading / merchandising calendar of activity

• Implement on-site trading activity, using your expertise to suggest and deliver new and inventive ways to hit our KPI's, proposing new ways to successfully drive customer value

• Own and execute merchandising plans for new experience launches, seasonal gifting occasions and promotions

• Work closely with the wider ecommerce team to test and assist in executing experiments and campaigns to increase conversion, ARPU and AMPU

• Analyse product / category performance and post-event analysis of all site’s key activities, putting forward recommendations for merchandising improvements

• Liaise and work closely with our SEO specialist to create categories based on search intent

• Work with technology and product teams to improve our capabilities and launch new features