Ecommerce Manager. D2C . LIfestyle & Fashion Brand

Artis Recruitment Ltd; Bristol; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading fashion brand is seeking an experienced Ecommerce & CRM Manager to oversee its digital flagship store. This role involves managing the Shopify site, executing email marketing campaigns, and analyzing performance metrics. Ideal candidates will have a background in ecommerce management and be proficient with tools like Klaviyo and Google Analytics. This position offers the chance to significantly impact the brand's growth and sales performance.

Benefits

Staff discount

Clothing allowance

Career progression

Qualifications

• Proven experience in Ecommerce Management, ideally within fashion or retail.
• Strong working knowledge of Shopify.
• Confident using Google Analytics/GA4 and Excel for reporting.

Responsibilities

• Manage day-to-day trading activity across the Shopify site.
• Build and deliver email campaigns via Klaviyo.
• Track KPIs including conversion and revenue.

Skills

Ecommerce Management

Digital Trading

CRM/Email Marketing

Google Analytics

Klaviyo

Shopify

Tools

Klaviyo

Mailchimp

Job description

Overview

We’re looking for an experienced Ecommerce & CRM Manager to take ownership of the digital flagship store for one of the UK’s fastest-growing independent lifestyle brands. This role combines hands-on ecommerce trading with email marketing and CRM management. You’ll make sure the website looks great, runs smoothly, and converts – while leading retention campaigns that keep customers engaged and coming back. It’s an opportunity to run the brand’s online store like your own: trading, analysing, creating, and improving every step of the customer journey.

Key Responsibilities

• Ecommerce Trading
  • Manage day-to-day trading activity across the Shopify site.
  • Plan and execute product launches, homepage updates, and seasonal campaigns.
  • Optimise product merchandising, navigation, and checkout flow to increase conversion and AOV.
  • Monitor daily and weekly performance, reacting quickly to trading opportunities.
• Email Marketing & CRM
  • Build and deliver campaigns and automated flows via Klaviyo (or similar).
  • Segment audiences and personalise content to maximise engagement.
  • Analyse open, click-through, and conversion rates to improve performance.
  • Work closely with creative and marketing teams to ensure all communication feels on-brand.
• Analytics & Reporting
  • Track KPIs including conversion, revenue, AOV, and repeat purchase rate.
  • Report on performance weekly with actionable insights.
  • Use GA4 and Excel to support trading decisions.
  • Partner with design, content, and social teams for cohesive campaigns.
  • Coordinate with customer service to optimise post-purchase experience.
  • Manage external agencies or freelancers where needed (SEO, paid media, or web development).

About You

• Proven experience in Ecommerce Management, Digital Trading, or CRM/Email Marketing, ideally within fashion, retail, or D2C.
• Strong working knowledge of Shopify (Shopify Markets a bonus).
• Skilled with Klaviyo, Mailchimp, or similar ESPs.
• Confident using Google Analytics / GA4 and Excel for reporting.
• Commercially minded with an eye for design and customer experience.
• Organised, proactive, and comfortable in a fast-moving environment.

What’s On Offer

• A leading role in growing one of the UK’s most exciting independent fashion brands.
• Creative freedom and direct impact on sales performance.
• Supportive, close-knit team culture.
• Staff discount, clothing allowance, and genuine career progression.

Ready to run a digital flagship store?

Apply now with your CV and let’s talk about how you can help shape the next phase of this brand’s growth.

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