Ecommerce Manager

Ronald James Group; Middlesbrough; On-site; GBP 30,000 - 45,000; Full time

Job summary

A long-standing UK-based manufacturer seeks a commercially minded E-Commerce Manager to enhance its digital sales strategy. This role is pivotal in driving online sales, optimizing user experience, and collaborating with teams to ensure the growth of the company's digital presence.

Qualifications

• Proven experience managing e-commerce platforms such as Shopify.
• Strong understanding of SEO, PPC, CRO, and digital analytics.
• Ability to work independently in a fast-paced, manufacturing-led environment.

Responsibilities

• Develop and implement the e-commerce strategy across the company’s website.
• Optimise the online sales funnel and improve UX/UI.
• Produce regular reports on sales performance and ROI on digital campaigns.

Skills

SEO

PPC

Digital Analytics

Project Management

Communication

Stakeholder Engagement

Tools

Google Analytics

Tag Manager

Search Console

Meta Business Suite

Shopify

Job description

A long-standing UK-based manufacturer is looking for a commercially minded E-Commerce Manager to drive its digital sales strategy. Having recently undergone a major rebrand and website launch, the company is now entering a pivotal growth phase with increased investment in digital infrastructure and e-commerce channels.

Within this role, you will be responsible for developing and executing the online sales and marketing strategy across the company’s digital platforms, with a focus on increasing product visibility, generating leads, and improving user experience and conversion rates. Reporting to the Senior Marketing Manager, this role will play a vital part in supporting the company’s digital transformation and working closely with wider sales and marketing functions.

Please note that this is an office-based position, so you must be able to visit their office daily, located in Stockton-On-Tees.

Key Responsibilities:

• Develop and implement the e-commerce strategy across the company’s website
• Optimise the online sales funnel from product listing to checkout, improving UX and UI with internal and external resources
• Manage product content, imagery, and SEO in collaboration with a Marketing Executive
• Analyse web traffic and user behaviour using tools such as Google Analytics and Hotjar to improve conversion
• Oversee PPC and collaborate on email marketing and social media campaigns with internal stakeholders or agencies
• Maintain and update the website CMS, ensuring accurate, engaging, and timely content
• Work closely with sales and production teams to align stock availability, pricing, and lead generation
• Monitor competitor activity and trends to inform pricing, positioning, and promotional strategy
• Produce regular reports on sales performance, website traffic, customer acquisition, and ROI on digital campaigns
• Identify and implement new e-commerce tools, plug-ins, or platform upgrades to enhance website functionality

Some of the requirements:

• Proven experience managing e-commerce platforms such as Shopify
• Strong understanding of SEO, PPC, CRO, and digital analytics
• Proficient in tools including Google Analytics, Tag Manager, Search Console, and Meta Business Suite
• Experience in a product-based, B2B or B2C e-commerce environment
• Excellent project management, communication, and stakeholder engagement skills
• Ability to work independently in a fast-paced, manufacturing-led environment
• Basic HTML/CSS knowledge is an advantage

Apply now to avoid missing out on this fantastic opportunity!