Ecommerce Manager

IAG Loyalty Retail Ltd; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Join a pioneering company in loyalty programs, where you'll drive digital performance as an eCommerce Manager. This role involves optimizing retail websites, collaborating on strategies for engaging customer experiences, and using data insights to enhance merchandising across various platforms.

Qualifications

• Proven track record in digital commercial performance.
• Target-driven with understanding of performance levers.
• Experience with data modeling on offers and earn rates.

Responsibilities

• Optimize variable retail websites for digital channels.
• Direct content production plan for customer experience.
• Coordinate seasonal trading activities.

Skills

Commercial acumen

Data literacy

Agile product team influence

Digital merchandising

Tools

SaaS tools

Job description

Time left to apply: End Date: July 19, 2025 (26 days left to apply)

Job Requisition ID: JR100306

Who we are

We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses: IAG Loyalty, British Airways Holidays, and IAG Loyalty Retail, which includes The Wine Flyer. Each business has its own goals and strategy, but collectively, we create brilliant experiences for our global customers.

We’re on a truly exciting journey of growth and transformation – we’re going places! This is where you come in.

The opportunity

IAG Loyalty manages the Avios currency, which millions of customers collect and spend every year through our range of loyalty programmes. We offer many ways for customers to collect and spend Avios, including using our branded credit cards, shopping, or holidays, with over 125 partners. We also create proprietary Avios collection and spend products, fully managed on our platforms.

The role is within the Site Merchandising team. You will be responsible for optimizing the variable retail websites operated by IAGL Retail, IAGL, and partners. Your goal is to determine what products and content are displayed, where, when, and how, to maximize commercial performance of our digital retail channels.

You will collaborate with Targeted/Trade Marketing Teams and Merchandising to develop strategies and execute trading plans aligned with business goals, supported by Content and Product Owners. You will manage content plans, campaign calendars, and merchant offers to deliver impactful onsite promotions focused on visibility, search, and promotion.

The eCommerce Manager, responsible for digital performance through merchandising activities, should have a retailing background, a solid understanding of cloud-based ecommerce platforms, digital merchandising tools, and best practices in content creation.

What you’ll get up to

• Direct the content production plan, ensuring cohesive delivery across the customer’s digital experience.
• Maintain online content using proprietary and external SaaS tools like Catalyst, Shogun, BigCommerce, and Klevu.
• Work with Strategy & Planning Manager, Product Owners, Engagement Managers, and Merchandising to set and execute merchandising strategies for retail products.
• Enhance brand appearance on-site via images, mobile-optimized content, reviews, and other ecommerce elements, aiming to improve KPIs such as traffic, conversion, and AOV.
• Monitor site placement value and trade placements accordingly through Collinson and B2B partners via the Marketing team.
• Develop methodologies with Insight Analysts to demonstrate the value of featured placements and influence investment decisions.
• Coordinate seasonal trading activities, ensuring readiness for key periods like Easter, Summer, and Christmas.
• Create offer scopes and editorial content briefs to support trading and SEO efforts.
• Lead digital experience projects, including customer journey mapping and integrating social media to drive sales.
• Use data insights to identify UX improvements, enhancing conversion and shopping experiences.
• Contribute to the delivery of innovative online experiences, collaborating with Tech, Marketing, and Merchandising teams for campaign planning and execution.

What we need from you

• Experienced trading manager with a proven track record in digital commercial performance.
• Target-driven with strong commercial acumen, understanding key performance levers.
• Experience working with and influencing agile product teams.
• Data and finance literate, capable of modeling the impact of offers and earn rate changes.

We might not be right for you if:

• You focus only on your to-do list; we’re a small, high-performing team that helps each other succeed.
• You value perfection over progress; we move fast, learn, and iterate.
• You prefer creating but not building; this is an end-to-end role requiring ownership from ideation to delivery and review.

If you believe you’re a good fit but don’t meet every point, please still apply. We’d love to chat.

Equity, Diversity and Inclusion at IAG Loyalty

Our vision is to create the world's most rewarding experiences for customers and colleagues alike. We foster a culture of belonging, embracing diverse identities and perspectives, making IAG Loyalty a rewarding place to work and innovate.

Please let us know if we can make any reasonable adjustments to support your interview process.

About IAG Loyalty

We help 40 million members enjoy rewarding experiences worldwide, from travel to shopping. Our team of 600 loyalty pioneers uses data, expertise, and innovation to turn everyday spending into Avios, our global currency.

We offer a unique culture where a love of travel connects us all, with careers and growth opportunities ahead.

Our Values

We're loyalty pioneers, creating the world's most rewarding experiences.

This vision guides us, and our values define how we work together—from our Contact Centre to offices worldwide. We expect everyone to embody these values to succeed in our culture.