Ecommerce Manager

Birmingham City FC; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Birmingham City FC is seeking an E-commerce Manager to lead its online store operations. This role involves shaping eCommerce strategies, optimizing customer experiences, and collaborating with various teams to achieve commercial goals. Ideal candidates have robust experience in the eCommerce landscape, particularly in sports retail.

Benefits

Pension Scheme

Employee Assistance Programme

Free onsite parking

Life Assurance

Complimentary matchday tickets

20% discount at the Club Shop

Qualifications

• Proven experience in an eCommerce management or trading role, ideally in retail or sports.
• Strong knowledge of SEO, CRM, and performance marketing required.
• Excellent project management and organisational skills necessary.

Responsibilities

• Lead the management of the Club’s online store(s) to deliver a world-class experience.
• Develop a data-driven eCommerce strategy aligned with targets.
• Optimize customer journey and monitor trading activities and KPIs.

Skills

E-commerce management

Data analysis

SEO

CRM

Performance marketing

Project management

Tools

Shopify Plus

Magento

Salesforce Commerce Cloud

Google Analytics

Power BI

Excel

Job description

As our E-commerce Manager, you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.

Key Responsibilities:

• Lead the day-to-day management of the Club’s online store(s), delivering a world-class experience across all devices.
• Develop and execute a data-driven eCommerce strategy aligned with retail and commercial targets.
• Optimise the customer journey, from landing page to checkout, enhancing both UX and conversion.
• Monitor and report on trading activity, stock availability, and KPIs.
• Work with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
• Manage third-party platforms, logistics, and customer service partners to ensure operational excellence.
• Use insights from analytics tools to inform product strategy, pricing, and promotions.
• Champion brand consistency and customer satisfaction across all digital retail channels.
• Stay ahead of industry trends and competitor activity to drive innovation and growth.

Key Relationships:

• Head of Retail
• Digital Marketing, Brand & Content Teams
• Merchandising & Buying Teams
• Customer Services
• External eCommerce & logistics partners
• Warehouse & Fulfilment teams
• IT & Data teams

What are we looking for in you?

• Proven experience in an eCommerce management or trading role (retail/sports sectors preferred).
• Experience using eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
• Demonstrable success in growing online sales and improving customer experience.
• Strong knowledge of SEO, CRM, and performance marketing.
• Proficiency with analytics tools (Google Analytics, Power BI, Excel).
• Excellent project management and organisational skills.
• A collaborative, detail-oriented approach with a flair for online merchandising and user experience.

Desirable:

• Experience working in sports retail or club eCommerce environments.

What can we offer to you?

• Auto-enrolment into the Company’s Pension Scheme.
• Employee Assistance Programme through Help@Hands, offering services like virtual GP appointments, mental health support, and discounts. This can be used by immediate family.
• Free onsite Parking.
• Life Assurance covering two times your basic annual salary.
• Complimentary matchday tickets to Men's and Women's games.
• Access to Employee Assistance Scheme from start.
• 20% discount at the Club Shop.

Additional Information:

Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players are our top priorities. All successful applicants will undergo a background check and safeguarding training.

Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all community sectors and assess candidates solely on merit. If adjustments are needed during recruitment or interview, please inform us when applying.