Ecommerce Manager

Birmingham City FC; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Birmingham City FC seeks an E-commerce Manager to oversee its online store, ensuring a seamless digital shopping experience. The role involves developing strategies, optimizing customer journeys, and collaborating with various teams to achieve commercial goals. Candidates should have proven eCommerce experience, particularly in retail or sports sectors.

Benefits

Auto-enrolment into the Company’s Pension Scheme

Employee Assistance Programme

Free onsite parking

Life Assurance covering two times your basic salary

Complimentary matchday tickets

20% discount at the Club Shop

Qualifications

• Proven experience in eCommerce management or trading roles.
• Experience with eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
• Strong knowledge of SEO, CRM, and performance marketing.

Responsibilities

• Lead the management of the Club’s online store(s) and develop a data-driven eCommerce strategy.
• Optimize the customer journey and monitor trading activity.
• Coordinate with Digital, Marketing, and Content teams.

Skills

eCommerce management

SEO

CRM

performance marketing

project management

Tools

Shopify Plus

Magento

Salesforce Commerce Cloud

Google Analytics

Power BI

Excel

Job description

As our E-commerce Manager, you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.

Key Responsibilities:

• Lead the management of the Club’s online store(s), delivering a world-class experience across all devices.
• Develop and implement a data-driven eCommerce strategy aligned with retail and commercial targets.
• Optimize the customer journey, from landing page to checkout, enhancing UX and conversion rates.
• Monitor and report on trading activity, stock levels, and KPIs.
• Coordinate with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
• Manage third-party platforms, logistics, and customer service partners to ensure operational excellence.
• Utilize analytics insights to inform product strategy, pricing, and promotions.
• Maintain brand consistency and ensure customer satisfaction across all digital retail channels.
• Stay updated on industry trends and competitor activity to foster innovation and growth.

Key Relationships:

• Head of Retail
• Digital Marketing, Brand & Content Teams
• Merchandising & Buying Teams
• Customer Services
• External eCommerce & logistics partners
• Warehouse & Fulfilment teams
• IT & Data teams

What are we looking for in you?

• Proven experience in eCommerce management or trading roles (retail/sports sectors preferred).
• Experience with eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
• Success in growing online sales and enhancing customer experience.
• Strong knowledge of SEO, CRM, and performance marketing.
• Proficiency with analytics tools (Google Analytics, Power BI, Excel).
• Excellent project management and organizational skills.
• A collaborative, detail-oriented approach with a flair for online merchandising and UX.

Desirable:

• Experience in sports retail or club eCommerce environments.

What can we offer you?

• Auto-enrolment into the Company’s Pension Scheme.
• Employee Assistance Programme through Help@Hands, offering services like virtual GP, mental health support, counselling, and discounts, available to immediate family.
• Free onsite parking.
• Life Assurance covering two times your basic salary.
• Complimentary matchday tickets to Men's and Women's games.
• Access to Employee Assistance Scheme from day one.
• 20% discount at the Club Shop.

Additional Information:

Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. All successful applicants will undergo background checks and safeguarding training. We are an equal opportunities and Disability Confident employer, welcoming applications from all backgrounds and promoting diversity. Please inform us of any adjustments needed during the recruitment process.