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A leading company in the FMCG sector is seeking a Website Content Manager to oversee content management and optimization across various brands. The role involves utilizing web analytics to track performance, collaborating with internal teams, and implementing strategies for improvement. The ideal candidate will have a strong background in ecommerce and excellent communication skills. This position offers a competitive salary and a range of benefits, including a performance bonus and professional development opportunities.
Responsible for website content management and optimisation across all brands.
Ensure that all brands and domains are accurate, up-to-date, and aligned with brand guidelines.
Utilise web analytics tools to track and analyse key performance indicators (KPIs) for our ecommerce channels.
Generate regular reports and provide insights on website traffic, conversion rates, and consumer behaviour.
Identify areas for improvement; report findings to management and assist in implementing data-driven strategies to optimise performance.
Collaborate with internal teams, such as marketing, sales, and innovation, to develop and implement website content improvements.
Work with external agencies to optimise website content and ensure alignment with our strategic objectives.
Evaluate agency performance, provide feedback, and drive continuous improvement.
Support growth strategies across multiple international markets and develop localised digital strategies tailored to each market.
Assist our project team with re-platforming/migration projects, ensuring seamless transitions and enhanced user experience.
We offer a competitive base salary along with benefits such as: