Ecommerce & Digital Marketing Manager

Temperley London; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A prominent fashion brand is seeking an Ecommerce & Digital Marketing Manager to oversee its digital sales strategy and e-commerce operations. This role involves leading marketing efforts, managing a team, and working closely with various stakeholders to drive growth and customer satisfaction, with a strong focus on premium fashion brands.

Qualifications

• Demonstrated experience managing a team in the fashion industry.
• Keen interest in fashion and luxury brands.
• Experience with email/SMS marketing and Klaviyo preferred.

Responsibilities

• Lead digital sales strategy and manage e-commerce operations.
• Oversee paid social/search, optimizing for CAC and ROAS.
• Collaborate with retail on omni-channel initiatives.

Skills

E-commerce strategy

Digital marketing

Team management

Data-driven decision making

Problem solving

Communication

Copywriting

Tools

Shopify Plus

Klaviyo

GA4

Meta Ads Manager

Google Ads

Job description

TITLE: Ecommerce & Digital Marketing Manager

REPORTS TO: Sales & Merchandising Director

OVERVIEW OF ROLE:

To manage the Temperley London Website, associated marketing activity and all other related tasks to maintain and grow successful Ecommerce operations.

RESPONSIBILITIES

E-COMMERCE

• Lead digital sales strategy spanning site, CRM, performance marketing, and retention across UK and international
• Lead lifecycle marketing in Klaviyo, managing all campaigns and flows, alongside segmentation and targeting to drive open rate, click rate and conversion
• Oversee paid social and search, optimising for CAC and ROAS in partnership with agencies
• Own ecommerce P&L, forecasting, budgeting, and KPI reporting
• Be a champion for UX online, driving CVR and CLTV alongside other key metrics
• Manage DTC marketplace distribution and partner channels, including second-hand resale website and Farfetch
• Collaborate with retail on omni-channel initiatives, such as Click & Collect and alterations, driving sales and customer experience
• Be a brand guardian across digital touchpoints, bridging brand and commerce in all activities
• Collaborate closely with Logistics, Finance, Social, Retail and Product teams for cross-functional planning
• Lead day-to-day operations including web merchandising, product launches and content updates
• Support the ongoing development of our Digital Product Passport via Temperley ID app
• Use GA4 and Looker Studio for performance insights to guide trade decisions
• Manage two direct reports across merchandising and customer service, plus freelancers and external partners
• Be the channel owner and point of contact for all e-commerce activity and development, such as ERP integrations and relevant 3PL warehouse activities
• Review digital tech stack and performance, via site walkthroughs and audits, alongside developers and senior stakeholders
• Own and update the omni-channel marketing calendar with seasonal drops, product focuses, promotional activity, and events
• Place seasonal collection buys for e-commerce channels, ensuring alignment with business objectives, merchandising and other sales teams
• Maintain service excellence by overseeing customer service and online feedback
• Analyse competitors and market activity, keeping abreast of new developments and technologies Think of creative and commercial ways to showcase and drive Temperley brand digitally
• Partner with key stakeholders to support organic digital growth

REQUIREMENTS

• Demonstrated experience of managing team and experience in fashion.
• Keen interest in fashion, with experience in premium and luxury brands a plus
• Prior experience working with Shopify Plus is essential
• Experience with email and SMS marketing. Klaviyo background preferred
• Understanding of Affiliates and SEO advantageous
• Detail oriented with strong follow through; organise, prioritise multiple projects
• Comfortable with GA4, Meta Ads Manager, Google Ads
• Ability to be agile, hands-on, and collaborative in a small team environment
• Comfortable problem solving and making data-driven decisions
• Strong communicator with copywriting and editing skills a plus
• Immediately available or short notice period preferred.