Chinti and Parker Ltd (company number 06568630)
Department
E-commerce
Reports to
Chief Operating Officer
Direct reports
None
Place of work
2nd Floor, 10-11 Greenland Place, London NW1 0AP
Hours
37.5 hours per week
£30,000 per year (gross)
Contract type
Permanent
Purpose of the role
Chinti and Parker is a London luxury knitwear brand selling direct to customers through its UK and US Shopify websites, which also serve customers in the EU. The E-commerce Assistant keeps those websites trading accurately and performing well.
The role sets up and launches product, maintains the websites and their development roadmap with the external developer, manages the e-commerce app partners, produces the weekly trading and traffic analysis, and merchandises the websites against the marketing calendar and stock. It works across merchandising, marketing, logistics and finance, and reports to the Chief Operating Officer.
Key responsibilities
Product set-up and launch
- Create new products in Zedonk (the product management system) from approved purchase orders.
- Prepare product data in the e-commerce upload templates (titles, descriptions, variants, pricing and Shopify metafields) and import it to the UK and US Shopify sites, which carry different cost and retail prices.
- Complete the fields the import cannot carry, such as styling links and HS (customs) codes, add product imagery, and build collections and tags for seasonal edits and campaigns.
- Launch products against the logistics team's weekly delivery schedule, and return continuity styles from archive once stock has landed.
Website maintenance and conversion roadmap
- Act as first point of contact with the external Shopify developer for site issues: broken pages, functionality changes and problems found in customer session recordings.
- Maintain the development task board and keep work moving in priority order.
- Help prioritise the conversion-rate roadmap using recommendations from Shopify, search-engine optimisation and the company's own customer-journey research.
- Support Google Analytics 4 tracking set-up and fault-finding.
Trading and performance analysis
- Produce the weekly e-commerce trade report: traffic and sessions for the UK, US and EU against last year (Google Analytics 4), landing-page performance, on-site search terms and search-driven revenue (Klevu), loyalty programme performance (LoyaltyLion) and promotional code performance (Shopify).
- Investigate traffic anomalies, including bot traffic (Microsoft Clarity), and report findings and actions.
- Bring the analysis to the weekly e-commerce meeting and carry out the agreed actions.
- Update pages, banners and delivery messaging in line with the marketing calendar, promotions and email campaigns.
- Rank products on collection pages by sales performance, stock depth and newness.
- Propose and build new collection pages from trading performance and search trends.
E-commerce partner and app management
- Hold monthly performance reviews with e-commerce partners and account managers (Shopify, Klevu, the personal-styling app and the analytics consultant): raise issues, agree next steps and present customer-journey and new-versus-returning customer analysis.
- Raise and follow up priority support tickets until resolved.
- Check e-commerce app, developer and platform invoices against the e-commerce budget and route them to the Chief Operating Officer for approval.
Orders, delivery and customer support
- Liaise with the UK and US warehouses on order cancellations, missing parcels and stock discrepancies, and keep the courier claims tracker up to date.
- Handle escalated customer queries on orders, delivery and returns.
SKILLS AND EXPERIENCE
Qualifications
Working knowledge of Shopify and Google Analytics 4; strong Excel; accurate with product and pricing data; able to turn web and trading data into clear weekly findings; clear written communication with colleagues and external partners.
E-commerce experience in fashion or retail; experience briefing web developers; familiarity with on-site search, loyalty and international checkout tools.
Systems
Shopify (UK and US sites), Zedonk, Google Analytics 4, Klevu, LoyaltyLion, Global-e, warehouse portals and Excel.
KEY RELATIONSHIPS
Internal
Chief Operating Officer (line manager); merchandising; marketing and brand and content; logistics; finance.
External
Shopify developer and the e-commerce agency; app partners and account managers; UK and US warehouses and couriers.
MEASURES OF SUCCESS
- Products are live, accurate and correctly priced in every region on their launch date.
- Site issues are logged, prioritised and resolved, with the development roadmap kept current.
- The weekly trade report is issued on time from source data, with anomalies explained.
- Partner reviews are held monthly, with actions tracked to completion and spend kept within budget.
SCOPE
This job description sets out the main duties of the role. It may be updated by agreement as the business changes.