Ecommerce Analyst

WeComm; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading fashion and lifestyle retailer is seeking an Ecommerce Analyst to enhance website performance and driving conversion through data-driven insights. This role involves working closely with cross-functional teams to analyze customer behavior and campaign effectiveness. The ideal candidate is data-led, commercially minded, and proactive in improving user experience and commercial outcomes.

Qualifications

• Experience in web analytics and ecommerce reporting required.
• Ability to translate data into actionable insights.
• Strong understanding of digital marketing and customer journey optimization expected.

Responsibilities

• Identify optimizations for website and customer journey.
• Take ownership of analytics tools and ensure data quality.
• Support decision-making with data insights.

Skills

Data Analysis

Ecommerce Reporting

Customer Behaviour Analysis

SQL

Power BI

Google Analytics

Excel

Job description

This range is provided by WeComm. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from WeComm

I work alongside the UK’s leading Retailers and the best candidates in the Tech, Change and Transformation industries to create high performing…

The Brand

A well-established fashion and lifestyle retailer with a strong digital presence and ambitious growth plans. This brand is widely recognised for its customer-first ethos, innovative thinking, and collaborative internal culture. As part of a wider digital transformation, the business is continuing to invest in its ecommerce function to enhance performance, drive conversion, and optimise the online customer journey across all channels.

The Role

This Ecommerce Analyst role sits within the core ecommerce team and will be instrumental in driving the financial performance of the website. The position is focused on unlocking actionable insights from customer behaviour, site engagement, product performance, stock availability, and marketing effectiveness. Working cross-functionally, the role will support decision-making with data and help inform the overall digital trading strategy.

Responsibilities:

- Identifying website and customer journey optimisations, improving conversion, and delivering regular insight into campaign performance and ROI.

- Hands-on, highly analytical role requiring someone comfortable working across multiple data sets, platforms, and teams.

- Take full ownership of analytics tools and ensure data quality and integrity across reporting outputs.

- Strong focus on customer-centricity, ensuring that insight drives continuous improvements in both user experience and online commercial performance.

The Person

We’re looking for a commercially-minded, data-led digital professional with experience in web analytics, ecommerce reporting, and customer behaviour analysis. You’ll be naturally curious and proactive, with the ability to translate complex data into meaningful stories and actionable outcomes.

Experience:

- Working with enterprise-level tools such as Google Analytics, Coremetrics, or ContentSquare.

- Working knowledge of SQL and Power BI.

- Advanced Excel skills are essential, along with the ability to manage and interpret large data sets.

- Confident working in a fast-paced environment and comfortable engaging with stakeholders across ecommerce, marketing, and trading.

- Highly organised, a natural problem-solver, and motivated by continual improvement and commercial impact.

A strong understanding of digital marketing, onsite performance, and customer journey optimisation will set you apart in this role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Project Management

• Industries

  Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry

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