eCommerce Activation Manager (Reading, GB, RG2 6GP)

Biopharma Careers; Reading; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus scheme

Hybrid working

25 days annual leave

Pension

Job summary

STADA UK Thornton & Ross is seeking an eCommerce Activation Manager to lead the online activation strategy for our Consumer Health brands across major retailer sites. You will own end-to-end campaign performance, including retail media, onsite activation and the digital shelf to drive traffic, conversions, and brand equity.

You will collaborate with Marketing, Digital, Sales and agencies, defining activation plans and governance, and shaping ROI-driven investments while ensuring compliant

Qualifications

• 3–5+ years’ experience in digital marketing, ecommerce activation, shopper marketing or media
• Hands-on experience planning and optimising digital or retailer media campaigns
• Strong understanding of eCommerce and digital shelf execution
• Bachelor’s degree in Marketing, Business, Digital, Design or related field

Responsibilities

• Set and lead the online activation strategy for STADA UK’s Consumer Health portfolio across key retailer.com partners
• Define how brands show up online and own end-to-end campaign performance from retail media to onsite activation
• Build customer-level activation plans and ROI-driven retail media investments
• Establish standards and governance for product data and activation across retailer base
• Define KPI frameworks and use analytics to drive optimisation roadmaps and playbooks

Job description

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our team as an:

eCommerce Activation Manager

Reading | UK | Full-time | Permanent

As eCommerce Activation Manager, you will set and lead the online activation strategy for STADA UK’s Consumer Health portfolio across our key retailer.com partners.

You will define how our brands show up online, owning end-to-end campaign performance from retail media and onsite activation through to the quality of the digital shelf to drive traffic, conversion, penetration and brand equity.

Working closely with CHC Marketing, Digital, Sales and external agencies, you will build customer-level activation plans, shape ROI-driven retail media investments and establish standards and frameworks that guide activation across our retailer base.

How you will make an impact

Develop a UK omnichannel eActivation strategy and customer-level plans that connect digital channels and retailer.com across the full consumer journey, translating brand and media strategies into clear activation calendars for key accounts and marketplaces.

Act as the UK business owner for PIM in CHC eCommerce, defining content standards, attribute models and governance while working with IT/Data, Regulatory and global teams to ensure accurate, structured and compliant product data.

Own the strategy and planning framework for retail media and onsite activation, setting objectives and investment guidelines and overseeing placements such as sponsored search, banners, brand pages, email and events in line with brand and promotional priorities.

Define KPI frameworks for eActivation, use dashboards and AI-enabled analytics to track performance, lead campaign and customer reviews and turn insights into optimisation roadmaps, playbooks and test-and-learn programmes.

Champion eCommerce activation across the business, influencing brand plans and media allocations, partnering with Regulatory and Quality for compliant execution, building retailer relationships, and developing toolkits and ways of working that scale best practice.

What we are looking for

You will bring 3–5+ years’ experience in digital marketing, eCommerce activation, shopper marketing or media (ideally in FMCG or Consumer Healthcare), with a strong commercial mindset and the ability to pitch ROI-led growth opportunities internally.

Have hands‑on experience planning and optimising digital or retailer media campaigns and understand the eCommerce funnel, knowing how creative, media, content standards, data and digital shelf execution combine to drive sales and brand outcomes.

You are confident interpreting performance data and dashboards, leveraging insights and AI-enabled tools to shape optimisation strategies and inform future activation planning.

You collaborate effectively with media and creative agencies, IT/Data teams and retailer media partners, bringing excellent project management skills to coordinate multiple brands, customers and stakeholders with clear priorities and timelines.

You are a strong communicator and influencer who simplifies complex topics, gains alignment across functions and holds a Bachelor’s degree in Marketing, Business, Digital, Design or a related field (or equivalent experience).

What we offer

• Competitive salary and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Free winter flu jab.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Electric Car Scheme through Octopus Energy, plus free on-site EV charging.
• Cycle to Work Scheme.
• Enhanced Family Leave.
• Plus, many more employee benefits & celebration events.

STADA Group promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology or sexual orientation. We use the strength of this diversity to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation and the promotion of an inclusive working environment.

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