Ecom/ Commercial Director

Jaded London; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Jaded London is seeking a strategic eCommerce leader to oversee the digital retail performance and enhance customer engagement. This role requires a proven track record in driving revenues and optimizing processes across various teams. The ideal candidate will be a data-driven, customer-centric leader ready to make impactful decisions and drive growth in a fast-paced environment.

Benefits

50% Employee Discount

24 days holiday per year

A paid day off on your birthday

A paid moving day per year

Hybrid Working Arrangements - 1 day per week WFH

Pension Scheme

Bonus Scheme

Employee Assistance Programme

Referral bonus scheme

Local Business Discounts

Casual dress code

Fully-stocked kitchens

Regular Office Social Events

Qualifications

• 5+ years’ experience in managing eCommerce P&L.
• Full working knowledge of demand creation and CRO techniques.
• Experience in fashion/apparel and global market dynamics.

Responsibilities

• Lead eCommerce Trading and Paid Media activities.
• Monitor CPA/CaC and LTV for customer segments.
• Hire and coach a top-tier digital team.

Skills

Leadership

Digital Retail Management

eCommerce

Customer Relationship Management (CRM)

Conversion Rate Optimization (CRO)

Data Analysis

Tools

Shopify+

Nosto

Job description

DESCRIPTION

• Own the demand side of the P&L, focusing on revenue and brand & marketing budgets/KPIs.
• Lead eCommerce Trading by managing visual merchandising, product presentation, signposting, and engaging content to drive sales, utilizing analytical and CRO tools to optimize performance.
• Manage Paid Media (Acquisition) team to ensure alignment and deliver high-quality traffic to meet objectives.
• Oversee Customer Retention strategies including eCRM, segmentation, customer insights, loyalty/VIP programs, community initiatives, and emerging channels.
• Set and monitor CPA/CaC and LTV metrics by customer segment to ensure profitable retention activities and establish team KPIs.
• Foster collaboration across functions to clarify short- and medium-term tactics and objectives.
• Develop insights sharing with third-party partners to position Jaded London as a leader in eCommerce.
• Support Technology team in designing and deploying tools necessary for objectives.
• Collaborate with Brand and Sales teams to incorporate tactical offers and promotions into campaigns.
• Work with Commercial and Finance Analysts to optimize activities through customer, marketing, and business insights.
• Hire, lead, and coach a high-performing team.
• Provide expertise on eCommerce best practices, CRO, CPA, and LTV.
• Stay updated on industry trends through training and research.
• Influence internal stakeholders and external partners positively.
• Communicate effectively across the organization.
• Uphold Jaded London’s PLAYBOOK and maintain a customer-centric mindset.

Success in 6 months: Jaded London on track for £50m net revenue in 2024/25 with clear strategic/tactical plans for 2025/26.

Success in 2 years: Achieve >£70m revenue, USA as largest market, expansion into new markets, CPA:LTV increased by >50%, and revenue growth with cost reduction.

REQUIREMENTS

• 5+ years managing or leading digital retail/eCommerce P&L, with cross-border fashion/apparel experience a plus.
• Deep knowledge of demand creation via social and paid media.
• Expertise in CRO techniques.
• Strong CRM strategy and tactics knowledge for customer LTV growth.
• Proficiency with Shopify+ and third-party applications like Nosto.
• Global experience, particularly in USA and Europe.

Key Skills:

• Natural leadership with experience managing departmental teams.
• Strong understanding of retail, eCommerce, and marketing.
• Customer-focused with a passion for delivering value.
• Expertise in CRO methodology.
• Proven commercial acumen and understanding of brand and customer behavior.
• Balanced intellectual and emotional intelligence.
• Ability to maximize output in diverse activities, combining data analysis with creative UX and visual merchandising.
• Data-driven decision-making with confidence in intuition.
• Independent, self-directed, and capable of leading creative teams.
• Excellent analytical, interpersonal, and persuasive skills.
• Quick learner with strong prioritization skills.
• Effective cross-functional collaboration.
• Outcome-oriented with a team focus.
• Enthusiastic about Jaded London’s potential.

Successful People at Jaded:

• Comfortable with change and ambiguity.
• Experience in fast-paced start-up/scale-up environments.
• Ownership mentality and proactive execution.
• Willing to go the extra mile.
• Customer-centric thinking daily.

BENEFITS

• 50% Employee Discount
• 24 days holiday + bank holidays
• Paid day off on birthday
• Paid moving day
• Hybrid working (1 day WFH)
• Pension scheme
• Bonus scheme
• Employee assistance program
• Referral bonus (£500)
• Local discounts
• North-West London office, accessible location
• Casual dress code
• Fully-stocked kitchens
• Office social events