Head of Marketing, Vintage (12-month FTC)

TN United Kingdom; London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading company in publishing seeks a Head of Marketing for a 12-month FTC in London. The ideal candidate will create and deliver innovative marketing campaigns across various genres, lead a team, and collaborate with multiple departments. This role offers a competitive salary and flexible working arrangements, requiring at least two office days a week.

Benefits

Flexible working

Bonus

Benefits

Qualifications

• Proven success in delivering high-profile book marketing campaigns.
• Management experience across various genres.
• Experience running advertising campaigns on various platforms.

Responsibilities

• Deliver sales-driven campaigns for lead titles and manage brand strategies.
• Lead marketing for Vintage’s catalogue and classics.
• Manage and develop two direct reports.

Skills

Communication

Leadership

Creative Direction

Copywriting

Audience Insight

Stakeholder Management

Tools

Adobe Creative Suite

Meta Advertising

TikTok Advertising

Google Advertising

Job description

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Head of Marketing, Vintage (12-month FTC), London

Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Reference:

761a99a9c9c2

Job Views:

4

Posted:

15.05.2025

Expiry Date:

29.06.2025

Job Description:

Head of Marketing, Vintage (12-month FTC)

Are you a brilliant communicator with the drive and vision to create and deliver industry-leading campaigns across a range of genres? Would you love the opportunity to play a central role in imprint and catalogue strategy? Vintage are looking for a strategic and creative marketer, reporting to the Marketing Director of Vintage and working as part of a team of twelve with two direct reports.

About the team

At Vintage, we are dedicated to bold publishing. Our books encourage readers worldwide to think differently. We produce award-winning and bestselling titles across fiction, non-fiction, poetry, and graphic novels. Our imprints include Chatto & Windus, Jonathan Cape, The Bodley Head, Harvill, Fern Press, and Vintage Classics. Vintage is part of Penguin Random House UK.

Our authors include Margaret Atwood, Yuval Noah Harari, Rory Stewart, Nigella Lawson, Tim Spector, Haruki Murakami, Ocean Vuong, and others.

The role

You will lead marketing strategies for key titles at Vintage, focusing on campaigns for Jonathan Cape and our catalogue and classics lists. You will manage a team of two and be part of the senior marketing team.

Key responsibilities:

• Deliver sales-driven campaigns for lead titles and manage brand strategies for major authors
• Support growth strategies and acquisitions for the Jonathan Cape imprint
• Lead marketing for Vintage’s catalogue and classics, collaborating with sales, editorial, publicity, and data teams
• Contribute to divisional marketing strategies and lead key projects
• Show leadership in creative thinking, strategic planning, audience targeting, positioning, and campaign analysis
• Manage and develop two direct reports

What you’ll bring

• Proven success in delivering high-profile book marketing campaigns
• Experience in planning, executing, and analyzing campaigns to boost sales and author profiles
• Management experience across various genres
• Strong design sense and understanding of consumer attention factors
• Excellent copywriting and audience insight skills
• Experience in creative direction and presenting marketing strategies
• Effective people management and leadership skills
• Confident communication and stakeholder management abilities
• Team player with a passion for books and building industry networks
• Experience running advertising campaigns on Meta, TikTok, Google, and proficiency with Adobe Creative Suite
• Experience working with agencies across media and creative sectors

Application instructions

Please submit your CV and cover letter explaining why you're suitable by 11:59 pm on Sunday, 25th May. Include a recent marketing campaign example in your cover letter. The role begins in early September 2025.

Salary is approximately £50,000-£55,000 plus bonus and benefits.

What you can expect from us

We support flexible working, requiring attendance at the office at least two days a week, typically Tuesday and Thursday.

About Penguin

We are the UK's largest publisher, with a diverse team of around 2,000 people. We strive to innovate and make books accessible to all.

The recruitment process

As a Disability Confident organisation, we offer interviews to eligible candidates who meet the essential criteria. Please inform us of any reasonable adjustments needed by emailing us.