International chain of hairdressing and beauty salons.
Job Description
Social Media Strategy
Develop and implement a proactive global social media strategy that supports business objectives and brand awareness.
Oversee and manage content calendars across all key social platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms).
Ensure a balance of organic and paid content, optimizing reach and engagement while supporting broader marketing campaigns.
Work closely with the creative team to produce high-quality, engaging content (images, videos, reels, stories) that aligns with the brand's tone, values, and visual identity.
Drive community engagement, fostering authentic interactions and leveraging user-generated content (UGC).
Stay ahead of social media trends and algorithm changes, ensuring the brand remains an industry leader.
Influencer & Ambassador Partnerships
Own the global influencer marketing strategy, ensuring the right influencers align with the brand's positioning.
Identify, engage, and negotiate partnerships with top-tier influencers and content creators in beauty and lifestyle.
Develop and manage long-term ambassador relationships, ensuring impactful collaborations and ROI.
Oversee content briefing, approvals, and tracking to ensure consistent, high-quality brand representation.
Measure and analyze influencer campaign performance, providing recommendations for optimization.
The Successful Applicant
Proven experience in social media management within the beauty, fashion, or luxury sector.
Strong leadership skills with experience managing or mentoring a team.
A proactive, strategic mindset—not just reactive content creation but a vision for social growth.
Deep understanding of global vs. local social media strategies and how to tailor content accordingly.
Experience in influencer marketing and community building, with a strong network in the beauty space.
Hands-on content creation ability—comfortable briefing, creating, and executing engaging social content.
Data-driven decision-making, with experience using analytics tools to track and improve performance.