Head of Partnerships and Influencer Marketing

TN United Kingdom; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a Head of Partnerships and Influencer Marketing to lead its influencer ecosystem. This role involves crafting impactful campaigns and building authentic partnerships that resonate with audiences. Join a high-performing team that values wellbeing and creativity, and play a pivotal role in shaping the future of health and wellness through strategic collaborations. If you're passionate about making a difference and thrive in a dynamic environment, this opportunity is perfect for you.

Benefits

50% staff discount on all products

Premium Wellhub membership

Weekly in-office yoga

Complimentary sauna and ice bath sessions

5-day summer team retreat

Hybrid working: 3 days/week in London office

Qualifications

• 5+ years in influencer marketing or brand collaborations.
• Deep knowledge of social-first content strategy across platforms.

Responsibilities

• Design and scale a creator engine and manage campaigns.
• Own and grow B2B partnerships with wellbeing brands.

Skills

Influencer Marketing

Partnership Development

Campaign Management

Social Media Strategy

Storytelling

Data Analysis

Job description

The provided job description is quite comprehensive and well-structured, but it can benefit from improved formatting for clarity and readability. Here is a refined version with better use of HTML tags:

Head of Partnerships and Influencer Marketing, London

Client: Healf

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 84039a3c8c33

Job Views: 3

Posted: 08.05.2025

Expiry Date: 22.06.2025

Job Description

Healf was founded by two brothers - Max and Lestat - with a relentless drive to reshape health and wellness. Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative. Like all of us, they’re here to make a lasting impact.

Build the Future of Wellbeing

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf—an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast—and redefining how the world shops and lives well.

The Role

We’re looking for a bold, strategic, and brand-obsessed Head of Partnerships and Influencer Marketing to own and scale Healf’s partner ecosystem—turning tastemakers into advocates and our audience into a movement. This is a unique opportunity to scale Healf’s influencer engine—crafting world-class campaigns, forging authentic partnerships, and driving real business results through the power of cultural connection.

Key Responsibilities

• Design and Scale a Creator Engine
• Build and lead a system for identifying, onboarding, and nurturing a community of creators—from micro-influencers to cultural leaders.
• Create scalable workflows, toolkits, and playbooks for campaign management across Instagram, TikTok, YouTube, and emerging platforms.
• Champion Healf's Four Pillars (Eat, Move, Mind, Sleep) through creator-driven content that educates, inspires, and converts.

• Own and Grow B2B Partnerships
• Lead Healf’s B2B and brand partnership strategy—building collaborations with wellbeing businesses like Lululemon, Remedy Place, and others.
• Design partnerships that bring mutual value and elevate our presence in culture.
• Create partnership models that drive distribution, brand awareness, community building, and customer experience.

• Strategic Partnership & Channel Development
• Build long-term influencer relationships that unlock authentic storytelling and cultural credibility.
• Develop smart allocation strategies across verticals and platforms, balancing brand, performance, and audience growth.

Campaign Innovation & Brand Building

• Design and launch standout creator campaigns, from ambassador programs to seasonal drops.
• Collaborate with Growth and Content teams to ensure messaging, voice, and cultural relevance.

Experimentation, Measurement & Growth

• Test and iterate influencer strategies, scaling successful approaches.
• Build dashboards, set KPIs, and analyze metrics to improve performance and ROI.
• Use insights to inform future strategies, product launches, and new channels.

Qualifications

• 5+ years in influencer marketing, creator partnerships, or brand collaborations with a proven track record.
• Deep knowledge of influencer ecosystems and social-first content strategy across Instagram, TikTok, YouTube, and emerging platforms.
• Strong storytelling skills to connect emotionally and culturally through creators and content.
• Data-driven mindset with the ability to test, learn, and evolve strategies.
• Creative hustle—strategic thinker and hands-on doer.
• Founder mindset—self-starting, resourceful, and excited to build something new.

Why Join Healf?

• Build meaningful work with a high-performing team.
• Work with talented individuals who care deeply and raise standards daily.
• Shape our voice, culture, and growth as a builder.
• Embrace wellbeing as a lifestyle, from office yoga to Healf Zone insights.

Benefits (UK)

• 50% staff discount on all products
• Premium Wellhub membership—access to gyms, yoga, and fitness studios
• Weekly in-office yoga
• Complimentary sauna and ice bath sessions
• 5-day summer team retreat
• Hybrid working: 3 days/week in London office or remote for exceptional candidates