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To create and execute a global marketing strategy for Quanex Extruded Solutions (QES) in line with the business plan to support the delivery of the Divisions' financial goals. Working closely with the Extruded leadership team, the role holder will collaborate to develop clear marketing plans and metrics to measure success. This position can be based at either our Coventry or Denby sites.
Main Tasks & Responsibilities:
- Develop the marketing strategy for the Quanex Extruded Solutions (QES) brands, including market penetration, product launches, promotion, and brand management, ensuring alignment with overall company strategy.
- Collaborate with the VP of Commercial Excellence, the President of QES, and sales leadership to align marketing plans with commercial and divisional strategies and financial targets.
- Manage elements of the NPD stage gate process, including go-to-market plans and product launches.
- Provide leadership and guidance to the in-house marketing team to execute and evaluate the effectiveness of marketing plans.
- Work with operational management and customers to develop insights and strategies for implementing marketing initiatives and ensuring proper brand usage.
- Conduct market research on brand awareness, competitor activity, related products, and target markets to inform strategy.
- Manage the annual marketing budget, including reforecasting, reviewing expenditures, and analyzing ROI.
- Lead various projects such as exhibitions, events, customer days, internal events, community projects, and other marketing-specific initiatives.
- Plan and evaluate marketing campaigns, communicating results to stakeholders.
- Ensure all external communications adhere to Quanex brand guidelines, including tone, imagery, and messaging.
- Coordinate with the digital marketing team to maintain website relevance, content creation, and engagement.
- Maintain relationships with industry trade press to secure measurable media coverage.
- Manage customer communication via email campaigns and ad-hoc interactions.
- Ensure GDPR and related data compliance for marketing activities and audience targeting.
- Maintain compliance with local standards and regulatory requirements for all marketing activities.
Key Skills:
- Degree in Marketing or a related field.
- Continuous Professional Development, e.g., Chartered Marketer status.
- Proven senior marketing experience with successful campaigns across multiple markets.
- Strong leadership, communication, and decision-making skills.
- Ability to secure stakeholder buy-in for new marketing initiatives.
- Effective collaboration with diverse stakeholders, departments, suppliers, and clients.
- Budget management skills, including ROI and P&L understanding.
- Experience with media relations and PR.
- Proficiency in content management systems and design software.
- Experience in digital, offline marketing, print advertising, and social media marketing.
- Commitment to professional growth and ongoing learning.
- Willingness to travel globally as needed.
About Us:
We are Quanex, a global manufacturing company serving OEMs in fenestration, hardware, cabinetry, solar, refrigeration, security, and outdoor products markets. Our mission is to positively impact our customers, employees, and shareholders through innovation, technology, and customer service.
This role is based at either our Coventry or Derby sites.
Health & Safety Responsibilities:
At Quanex, employee safety is our top priority. We are dedicated to maintaining a safe working environment through rigorous safety standards, training, and open communication. We aim to minimize risks, promote well-being, and foster a safety culture across all levels.
Join us and be part of a team where your safety is as important as your success.