Branding & UX Designer

TN United Kingdom; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in Islamic financial services is seeking a Brand & UX Designer to redefine their brand and enhance customer experience. This role involves leading brand narratives, designing user experiences, and collaborating with various teams to ensure consistency across all platforms. The ideal candidate will have a strong portfolio and experience in digital design, with a focus on storytelling through design.

Benefits

25 days annual holiday

Monthly socials

Central London location

Friendly and informal startup environment

Qualifications

• 3–5 years' experience in brand design, UX/UI, or digital design.
• Portfolio showing strong visual identity work and functional UX.
• Experience designing for web and mobile-first environments.

Responsibilities

• Lead the StrideUp branding narrative, including visual identity and design guidelines.
• Own the end-to-end UX and UI of the website, focusing on conversion.
• Design creative assets for campaigns, email, social, and internal launches.

Skills

Brand Design

UX/UI Design

Digital Design

Storytelling through Design

Tools

Figma

Adobe CC

Canva

WordPress

Job description

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StrideUp's mission is to redefine the standard of Islamic financial services through expertise, sincerity, and a personable approach. Our vision is to enable the Muslim community to access financial solutions aligned with their values. On our path to building a digital bank, we started with property finance and have already deployed hundreds of millions in financing, supporting thousands of people in their financial goals.

About the role

We're looking for a creatively driven, systems-thinking Brand & UX Designer to lead our brand design and reimagine how customers experience StrideUp from our website through to our product onboarding journeys.

You’ll be our visual voice: evolving our design system, shaping our customer-facing UX, and bringing consistency across every touchpoint. This is a foundational role that sits at the intersection of brand, marketing, and product.

What you’ll own

• Lead the StrideUp branding narrative, including visual identity, tone, and design guidelines
• Own the end-to-end UX and UI of the website, with a focus on conversion and clarity
• Collaborate with product and engineering to ensure UX continuity across digital portals
• Design creative assets for campaigns, email, social, and internal launches
• Build and maintain a scalable brand design system
• Champion brand consistency across all internal and external channels
• Support event design needs and asset development when required

You’ll work closely with

• Marketing
• Product
• Senior leaders across the business

Requirements

• 3–5 years' experience in brand design, UX/UI, or digital design
• Portfolio showing both strong visual identity work and functional UX
• Comfort with tools like Figma, Adobe CC, Canva and WordPress
• Experience designing for web and mobile-first environments
• A sharp eye for clean, accessible, modern design
• A love for cohesive storytelling through design
• Bonus: experience working in finance, tech, or growth-stage startups
• Competitive salary, based on experience
• 25 days annual holiday
• Monthly socials
• Central London location (hybrid role with an expectation of at least 3 days in the office)
• Friendly and informal startup environment with a focus on performance and impact