User Acquisition Team Lead

Tbwa Chiat/Day Inc; London; On-site; GBP 40,000 - 80,000; Full time

Job description

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding.

Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.

Your Experience

Must have:

1. 5+ years in digital marketing/user acquisition;
2. 3+ years in managing a performance marketing team;
3. Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox);
4. Expertise in analytics and visualization software, e.g. Looker, Tableau and Excel;
5. Strong analytical skills with the focus on data analysis and recommendations;
6. Expertise in Google Play and AppStore connect reports & analytics;
7. Experience successfully managing big marketing budgets across various digital and media channels;
8. Excellent communication skills, including the ability to promote and negotiate new ideas.

Nice to have:

1. Experience in the Health & Fitness domain.

What you'll be doing

You'll be responsible for:

1. Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms: iOS, Android, Web;
2. Manage an 8-figure user acquisition budget to achieve high user and revenue growth;
3. Develop new growth initiatives by following best practices and strategies in user acquisition;
4. Create test plans and experiment with various UA initiatives to identify the highest impact opportunities;
5. Oversee all reporting and analytics related to user acquisition and marketing;
6. Optimize and report performance across multiple ad networks;
7. Manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance;
8. Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials;
9. Develop and manage the User Acquisition team.

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

1. A flexible working environment with the opportunity to come into the office and work from home;
2. Company equity grants through Flo’s Employee Share Option Plan (ESOP);
3. Paid holiday and sick leave;
4. Fully paid female health and sick leave, in addition to holiday and regular sick leave;
5. Workations - an opportunity to work abroad for two months a year;
6. Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents;
7. Career growth, progression, and learning development resources;
8. Annual salary reviews;
9. Unlimited free premium Flo subscriptions;
10. A whole host of other benefits (health/pension/social schemes).

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.