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Head of Digital Customer Retention

Adria Solutions Ltd.

Greater Manchester

Hybrid

GBP 50,000 - 90,000

Full time

30+ days ago

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An innovative firm is seeking a Head of Digital Customer Retention to lead efforts in enhancing customer engagement and retention for a budgeting tool. This pivotal role involves developing strategies that ensure users derive real value from the app, thus fostering long-term loyalty. Collaborating with cross-functional teams, you will refine the customer journey and enhance in-app experiences. If you are passionate about customer experience and have a strong background in digital product development, this is a fantastic opportunity to make a significant impact in a growing team.

Competitive salary and benefits package

Opportunity to shape key digital products

Work within a growing, innovative team

Proven experience in customer-focused roles, ideally as a Product Owner or Manager.
Strong background in digital product development within fintech or subscription services.

Develop and implement strategies to enhance customer retention and engagement.
Analyze user behavior and engagement metrics to drive product improvements.

Customer Engagement

Retention Strategies

Digital Product Development

Stakeholder Management

Data Analysis

Communication Skills

Budgeting Tools

Personal Finance Apps

Head of Digital Customer Retention

We are looking for an experienced Head of Digital Customer Retention with a strong digital background to drive customer retention and long-term engagement. This role focuses on ensuring customers see real value in the company’s budgeting tool within the app, encouraging them to stay beyond the initial onboarding period.

Working closely with cross-functional teams, you will optimise the customer journey, enhance in-app experiences, and develop retention strategies that demonstrate the real value of the backing account. With marketing already acquiring new customers successfully, this role will focus on keeping them engaged.

Key Responsibilities

Develop and implement customer retention strategies to improve engagement and long-term retention.
Enhance the budgeting tool to ensure it provides clear, tangible value to users.
Analyse customer behaviour, engagement metrics, and drop-off points to drive product improvements.
Work closely with marketing, UX/UI, and development teams to refine the customer journey.
Gather feedback from users to refine features and improve the overall experience.
Liaise with internal teams and senior leadership to align retention strategies with business goals.

Key Requirements

Experience with subscription based products.
Proven experience as a Product Owner, Product Manager, or Senior Digital Lead in a customer-focused role.
Strong background in digital product development, ideally within financial services, fintech, or subscription-based businesses.
Experience with customer engagement, retention strategies, and reducing churn.
Familiarity with budgeting tools, personal finance apps, or similar customer-driven digital products.
Data-driven mindset with the ability to analyse user behaviour and make informed product decisions.
Excellent stakeholder management and communication skills.

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