Search Engine Optimization Manager

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Search Engine Optimization Manager, London

Client:

The Digital Recruitment Company

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

21.03.2025

Expiry Date:

05.05.2025

Job Description:

SEO Manager

Job Type: Permanent

Location: London 2 days – WFH 3 days a week

The Organisation:

Digital Recruitment Company is currently working with a rapidly growing tech scale-up whose goal is to help people work better. Their software dramatically improves the functionality of Microsoft Office for finance and professional services companies. They are also a certified B Corporation, upholding the belief that businesses should have a positive impact on society.

The Role:

Our client is looking for an SEO expert to help expand their brand’s digital presence, boost organic traffic, and connect with their target audience through high-quality search-optimized content. As SEO Manager, you’ll blend both strong technical SEO and copywriting skills to play a critical role in the marketing strategy.

This position offers an exciting opportunity for a strategic and analytical thinker who is passionate about SEO, GEO, and content marketing. You'll collaborate closely with the Content, Design, and Product teams to ensure their content aligns with search trends, is optimized for performance, and maximizes engagement across all digital channels.

Main Responsibilities include:

As part of the Global Marketing team, reporting to the Head of Growth, you’ll be based in their London office, one of their five international hubs. Your role will focus on creating, optimizing, and implementing a comprehensive SEO and GEO strategy across their digital assets.

• Developing and executing SEO and GEO strategies: Identify, plan, and implement initiatives that align with our clients' growth goals, including keyword research, on-page and technical SEO, and backlink building. Work closely with their PPC Manager and benefit from cross-platform collaboration.
• Content optimization and strategy: Build new, high-impact content based on search intent and keyword opportunities. Collaborate with the Content team to optimize existing content.
• Performance analysis and reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and Ahrefs. Use insights to refine strategies and drive ongoing improvements.
• Investigating GEO best practices: Stay ahead of the curve with the evolving practices, helping improve the visibility of our content in LLMs (ChatGPT, Gemini, Copilot).
• Competitor and industry analysis: Conduct SEO audits and competitive analysis to stay ahead of industry trends, identify opportunities, and make recommendations for content enhancements.
• Maintaining overall website health and technical SEO: Become an expert in their CMS (WordPress and Elementor) and become the go-to person within the team for technical validation. Ensure content is up-to-date, error-free, and optimized for SEO, focusing on site speed, mobile responsiveness, and crawlability. Work closely with other team members (including web devs and content team) when necessary.
• Contribute to product launches and campaigns: Guide SEO strategy for product launches and marketing campaigns.
• Support local marketing initiatives: Work closely with the French marketing lead to optimize the SEO strategy for our FR website, improving performance.

Skills and attributes:

You must be:

• An excellent writer: Able to build error-free, storytelling copy in their TOV.
• An SEO expert with hands-on experience: Deep knowledge of SEO best practices, keyword research, and SEO tools like Ahrefs or SEMrush.
• Data-driven with an analytical mindset: Able to interpret data to measure SEO success and understand the performance of different types of content.
• A strategic thinker with excellent organizational skills: You can prioritize tasks effectively and meet deadlines while managing multiple projects.
• Collaborative and communicative: Comfortable working cross-functionally with Content, Product, and Sales teams, as well as developers, to achieve shared goals.
• Proactive and adaptable: You stay updated on the latest SEO and GEO trends and can quickly adapt to changes in search algorithms.

We’d love it if you have:

• Experience in B2B SaaS or tech industries: Familiarity with the unique challenges and opportunities in B2B SEO.
• Basic knowledge of HTML/CSS and web development principles: To assist with technical SEO discussions.
• Experience with relevant software/platforms: For example, Google Analytics, Google Search Console, Elementor, WordPress.
• SEO content strategy experience: Proven success in guiding content creation that improves organic traffic and conversion rates.

Qualifications and experience:

You must have:

• A bachelor’s degree in English, Marketing, Communications, Business, or a related field.
• 3-5 years’ experience in SEO with a focus on content optimization and technical SEO for digital marketing.

We’d love it if you have:

• Experience in a global role: Working with teams across multiple countries or regions.
• Proven track record of SEO success: Examples of driving measurable improvements in organic search rankings and traffic.

What’s in it for you?

• Make a measurable impact: You’ll play a direct role in shaping the company's digital growth and success in the SEO and GEO space.
• Opportunity to develop and grow: Gain new skills, collaborate with cross-functional teams, and take on strategic projects as you advance.
• International exposure: Join a global team with onboarding in Paris and the chance to connect with colleagues in Europe, the U.S., and Asia.
• Work for a purpose-driven company: Commitment as a B Corporation means you’ll be part of an organization that values positive impact as much as profit.