Global CRM & Retention Lead (Relocation to Singapore)

TN United Kingdom; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading company in digital health is seeking a Global CRM & Retention Lead to enhance user engagement and retention strategies. This pivotal role involves managing a small CRM team and driving data-driven decision-making to optimize health outcomes. The position offers relocation support to Singapore, a competitive salary, and a hybrid working model.

Benefits

Relocation support to Singapore

Monthly performance bonus

Comprehensive private healthcare

14 days PTO plus national holidays

Brand new MacBook on day one

Qualifications

• 5+ years of mobile CRM and retention experience.
• Hands-on experience with CRM and lifecycle management tools.
• Superior grammar and copyediting skills.

Responsibilities

• Lead user retention and communication strategy across digital CRM touchpoints.
• Manage the end-to-end content operation for all CRM channels.
• Monitor key engagement metrics and present actionable insights.

Skills

Digital health

CRM management

User engagement

Data-driven decision making

Tools

Large-scale communication platforms

Job description

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Global CRM & Retention Lead (Relocation to Singapore), London

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Client:

Elfie

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

be529e0f350d

Job Views:

3

Posted:

21.05.2025

Expiry Date:

05.07.2025

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Job Description:

WE PROVIDE FULL RELOCATION / EMPLOYMENT PASS SUPPORT TO SINGAPORE FOR THIS ROLE!

ABOUT THE ROLE

At Elfie, we’re transforming healthcare through technology and data to empower patients and providers alike. As our Global CRM & Retention Lead, you'll be a pivotal force in shaping personalised communication strategies that improve user engagement, streamline care coordination, and optimize resource allocation. In this role, you will drive data-driven decision-making, manage a small CRM team, and design user journeys to enable better health outcomes and operational efficiencies across our global platform.

WHAT WE OFFER

• A permanent global contract, with a competitive salary
• Relocation support to Singapore, including obtaining the Employment Pass
• Monthly performance bonus with high earning potential
• Comprehensive private healthcare support from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in the office
• 14 days PTO, plus national holidays off
• Brand new MacBook and tech on day one
• An inclusive culture with direct impact

WHAT YOU WILL DO

Lead user retention and communication strategy across digital CRM touchpoints—including email, push notifications, SMS, WhatsApp, and in-app messaging.

Own the user lifecycle communication framework, defining segmentation, triggers, and personalized content strategies based on retention goals.

Drive the planning, execution, and optimization of user engagement campaigns to improve activation, retention, and app goals across key user segments.

Manage the end-to-end content operation for all CRM channels, overseeing translations and campaign localization for global rollouts.

Lead a small CRM team, with responsibility for roadmap development, resource planning, and performance management.

Champion a data-driven test-and-learn approach, leveraging user data platforms, automation tools, and segmentation strategies to improve content effectiveness and campaign performance.

Establish and maintain Elfie’s user communication tone and style guidelines to ensure consistency and quality across markets.

Monitor key engagement metrics, analyze results, and present actionable insights and improvement recommendations

Collaborate cross-functionally with Product, Growth, and Business teams to align communication strategy with business objectives.

WHAT YOU WILL NEED

Passion for digital health and familiarity with companies and innovators in this space

Hands-on CRM and lifecycle management tools: large-scale/automated communication platforms for email, app notifications, SMS

Proven experience in the mobile industry working on retention

5+ years of mobile CRM and Retention experience

Superior grammar and copyediting skills with attention to detail

Ability to thrive in a fast-paced, technical, remote, and mission-focused environment

WHY JOIN US?

• Strong, patient-focused mission
• Global start-up with diverse cultures
• Clear future vision and financial credibility
• Growth plans and vibrant company culture
• Social events and team activities
• Career development and training
• Experienced founders with successful exits

ABOUT ELFIE

Elfie is a free, gamified mobile app rewarding users for monitoring their health. Our goal is to be the world's largest self-reported medical record platform supporting all therapeutic areas in a single app.

Footprint in 7 countries, expanding rapidly.

Monetization:

• Pharmaceuticals: Sponsored by pharma companies to drive adherence and collect anonymized data.
• Insurers & Employers: Premium version (ElfieWorks) as an employee health program, sponsored by employers and insurers.

Culture:

Maximize global health impact with values: Patient-first, Think big, Take ownership, Resilience.

Check out the Elfie app:

Android: https://links.elfie.co/apptester

iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today! Referral rewards available. Contact Talent Acquisition for more info.