Regional Account Executive - AFH Direct Foodservice Accounts

TN United Kingdom; Reading; On-site; GBP 32,000 - 40,000; Full time

Job summary

Join a leading company in the foodservice industry as a Regional Account Executive. This role involves engaging with customers, managing accounts, and developing strategies to grow business. Enjoy a competitive salary and benefits while working in a dynamic environment focused on innovation and collaboration.

Benefits

Critical Illness Cover

Flexible Working

Gym Discounts

Health and Wellbeing Support

Generous Pension

Enhanced Parental Leave Policies

Qualifications

• Experience in a commercial role with financial awareness.
• Results-driven with an entrepreneurial mindset.
• Cross-functional collaboration experience.

Responsibilities

• Lead execution of strategies across direct Foodservice customer base.
• Develop customer wiring plans with the Direct Foodservice NAM.
• Monitor performance through monthly reporting and analysis.

Skills

Commercial Awareness

Negotiation

Communication

Analytical Skills

Change Management

Tools

Excel

PowerPoint

Job description

Regional Account Executive - AFH Direct Foodservice Accounts, Reading

Client: PepsiCo

Location: Reading, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: b00efb3fb644

Job Views: 2

Posted: 17.05.2025

Expiry Date: 01.07.2025

Job Description:

Overview

This is an outbased role where approximately 60% of your time will be spent directly engaging with customers. Additionally, a company car is provided to fulfill the requirements of this role.

Join the world of PepsiCo Impulse sales, working closely with customers to grow their business and make a real impact. Your innovation, problem-solving, and entrepreneurial spirit will be utilized in this fast-paced environment where ideas can be implemented quickly.

You will work in the Away From Home channel, developing our direct food service route to market customers across Buying Groups and Direct wholesale customers, in collaboration with the Direct Foodservice NAM. You will also manage a portfolio of around 30 National & Regional accounts, working cross-functionally with the wider team and building strong relationships with external partners.

Responsibilities

• Lead the execution of strategies across your direct Foodservice customer base, including Joint Business Plans (JBPs), to grow core business and expand brand presence.
• Develop customer wiring plans with the Direct Foodservice NAM, including engagement with Buyers, Marketing, Telesales, and other teams.
• Implement marketing programs, NPD, and range initiatives aligned with channel strategy, while promoting digital engagement.
• Manage relationships within the AFH sub-channel, representing customer and channel interests internally and externally.
• Support terms and revenue model development with internal teams.
• Drive new business strategies, lead tender renewals, and collaborate with the New Business team.
• Monitor performance through monthly reporting, analyzing metrics, and making necessary adjustments.

Qualifications

We recognize diverse strengths and welcome candidates with a variety of experiences:

• Experience in a commercial role with financial awareness.
• Results-driven with an entrepreneurial mindset.
• Cross-functional collaboration experience.
• Change management skills to enhance sales performance.
• Excellent communication and stakeholder engagement skills.
• Negotiation skills to influence internal and external stakeholders.
• Customer needs analysis and solution delivery experience.
• Autonomous customer management and engagement skills.
• Strong analytical and IT skills, proficient in Excel and PowerPoint.
• Ability to prioritize and multitask effectively.

Why PepsiCo?

We offer a competitive salary (£32,600-£40,000), benefits like critical illness cover, flexible working, gym discounts, health and wellbeing support, and a generous pension. In 2024, we enhanced parental leave policies, offering paid maternity and paternity leave.

Our workforce is dedicated and caring, with many leaders promoted internally. We support continuous learning and career growth opportunities.

We value diversity and inclusion, fostering an environment where everyone can bring their full selves to work. We are committed to equal opportunity and do not discriminate based on age, gender, ethnicity, or other protected characteristics.