Lead Generation Executive

context recruitment; Southampton; Hybrid; GBP 32,000; Full time

Job summary

A well-established software company in Southampton is seeking a Lead Generation Executive to join its sales and marketing team. This role offers the chance to lead initiatives in a collaborative environment, focusing on both inbound and outbound campaigns. With a salary of £32,000 PA plus commission, the position provides opportunities for creativity and strategic outreach, backed by a strong marketing automation platform.

Benefits

Attractive benefits package

Inclusive team environment

Regular social events

Qualifications

• Previous experience in lead generation, ideally in SaaS.
• Familiarity with CRM systems, preferably Salesforce.
• Confident and personable approach to work.

Responsibilities

• Plan and deliver lead generation campaigns.
• Identify and contact new prospects via multiple channels.
• Collaborate on content strategy and development.

Skills

Lead Generation

CRM

Marketing Automation

Creative Design

Tools

Salesforce

Canva

Adobe Suite

Job description

Lead Generation Executive - SaaS industry - Southampton
£32,000 PA + commission/bonus structure

A well-established, founder-led software company is seeking an ambitious and motivated Lead Generation Executive to join its sales and marketing team on a permanent basis.Working within a small but highly experienced team, you'll take full ownership of lead generation efforts and have the opportunity to make a meaningful impact.This is a genuine opportunity to lead from the front in a business that values initiative, creativity and collaboration.

Reporting directly to the Marketing Manager, the role focuses on smart, strategic outreach.You'll work across both inbound and outbound campaigns; crafting highly personalised email and social strategies, identifying key Ideal Customer Profiles and nurturing cold leads into qualified opportunities.

You'll run multi-channel campaigns end-to-end, with plenty of support—from social media posts and email journeys to direct outreach.You'll also have the creative freedom to test new approaches, backed by a robust marketing automation platform and a strong content engine (blogs, infographics, webinars and more).

Key Responsibilities:

• Plan and deliver outbound and inbound lead generation campaigns
• Identify, research, and contact new prospects via social media, email and phone
• Collaborate on content strategy and development
• Support social media activity, email campaigns and post-conference follow-ups
• Produce competitor insight reports
• Maintain CRM systems (Salesforce) and lead-tracking tools

Requirements:

• Previous experience in a lead generation role, ideally within a SaaS environment (experience in other tech industries such as IT managed services is also welcomed)
• CRM experience (Salesforce preferred but not essential)
• Familiarity with marketing automation tools is a plus
• Any creative/design experience (e.g.Canva, Adobe Suite) will be highly regarded
• Confident, proactive, and personable in your approach to work

Up to £32,000 PA + commission and an exceptionally attractive benefits package.Enjoy an inclusive, welcoming team environment with regular social events.

1 day per week onsite with flexibility around working hours (usual hours are 09:00 - 17:00).

Please note: you may be required to attend the office more frequently during the initial onboarding period.