UA Manager

Gameplay Galaxy; United Kingdom; Remote; GBP 35,000 - 65,000; Full time

Job description

UA Manager

Department: Marketing

Employment Type: Full Time

Location: Remote

Description

We are looking for a talented and experienced UA Manager to drive user acquisition for the most promising F2P mobile game in the Web3 gaming space. We’re seeking someone passionate, with a strong background in UA campaign management that can turn great mobile games into global hits.

All the responsibilities we'll trust you with:

• You'll develop and execute comprehensive user acquisition campaigns and strategies for our games, navigating diverse mobile channels like Facebook Ads, TikTok, Reddit, Google Ads and more.
• You'll develop long-term UA strategies, aligning them with our overall marketing objectives and game development roadmap.
• You'll collaborate with cross-functional teams to define target audiences and optimise acquisition channels.
• You'll analyze campaign performance and user behavior data to identify trends, patterns, and insights for refining acquisition campaigns.
• You'll manage budgets effectively, ensuring optimal return on investment (ROI) for all user acquisition efforts.
• You'll stay abreast of industry trends and emerging technologies to enhance UA tactics and stay ahead in the competitive gaming landscape.
• You'll conduct A/B testing and other experimentation methods to refine and optimize creatives, messaging, and campaign performance.
• You'll work closely with the analytics team to establish key performance indicators (KPIs) and regularly report on the success of user acquisition campaigns.
• You'll foster relationships with external partners, influencers, and platforms to amplify UA efforts and reach a broader gaming audience.
• You’ll shape the creative landscape by developing briefs for new ad creatives and overseeing the production of engaging marketing material.
• You’ll manage relationships with partners, ensuring smooth communication and reporting while spearheading UA campaigns for our games.

What you'll bring to the team:

• At least 3 years of hands-on experience in performance marketing in mobile gaming.
• Proven expertise in paid acquisition with a successful track record of implementing ROAS strategies.
• Familiarity with user acquisition platforms (Facebook Ads, TikTok, Google Ads) and Mobile Measurement Partners (e.g., Appsflyer).
• Strong understanding of experimentation methodologies and processes.
• Experience in influencer marketing and App Store Optimization (ASO).
• Proven track record of implementing innovative organic and viral tactics.
• Fluent in English, with excellent written and verbal communication skills.
• Highly organized and detail oriented with an exceptional sense of accountability.

Why you'll love working with us:

• We’re 100% remote, work wherever you want forever!
• We offer unlimited holidays and sick days. Take as much time off as you need, to spend time with your family and friends or just because you feel like playing games all day. We trust our team and want to offer a modern work life balance that allows you to thrive both at work and in your personal life.
• You’ll be able to make an impact, to work closely with the rest of the team and its leads to work on one of the most promising upcoming games in the mobile gaming industry and the Web3 space.
• You’ll have a comfortable work schedule and stable workload. With a variety of tasks that will allow your constant professional development.
• We want our team to grow personally and professionally and support learning opportunities, especially with a focus around new AI tools and methods.
• We have a culture that puts our people first. We believe in open communication, creativity and the value of unique contributions from everyone in the team.
• We offer a competitive salary in addition to equity option plans.