Digital Marketing Apprentice

Beiersdorf; Birmingham; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

Beiersdorf is seeking an apprentice-level Digital Marketing Executive to support NIVEA UK's digital initiatives. This 17-month fixed-term contract involves community management, content creation, and analytics, providing a comprehensive introduction to digital marketing. Ideal candidates will have a GCSE-level education and a passion for digital marketing and social media trends.

Benefits

25 days holiday (buy and sell holidays)

Defined contribution Pension

Private medical & dental insurance

Discounts on products

Qualifications

• Educated to GCSE-level.
• Keen interest in pursuing a marketing career.
• Strong organisational skills and ability to manage workload.

Responsibilities

• Manage and monitor brand communities on social platforms.
• Assist in the creation of brand-aligned content for digital platforms.
• Learn to interpret marketing analytics through tools like GA4.

Skills

Digital marketing

Content creation

Social media trends

SEO

Analytics

Education

GCSE-level education

Job description

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin and Elastoplast.

As an apprentice-level Digital Marketing Executive you will play a key part in supporting NIVEA UK’s digital activity. You will help manage social communities, support content creation across platforms, optimise website content, and contribute to data-driven marketing strategies, in alignment with brand objectives. This position supports development through the Baltic Level 3 Multi-Channel Marketer Apprenticeship.

This is a Fixed Term 17 month contract.

Your Tasks

Community Management

• Help manage and monitor brand communities on platforms including TikTok, Instagram, Facebook.
• Engage with followers by responding to comments and messages in a brand-consistent and timely manner.
• Assist with community moderation, encouraging UGC and content interaction.
• Track and report on engagement metrics and brand sentiment using GA4 and other tools.
• Flag and support in handling crisis management and sensitive feedback on social channels.

Content Creation & Support

• Assist in the creation of visually compelling and brand-aligned content for digital platforms.
• Contribute to content calendars that integrate product campaigns, SEO, and audience insights.
• Repurpose offline assets for digital campaigns where needed.
• Help coordinate digital assets for TikTok Shop and support optimisation of product pages using research insights.

Brand & Product Management Support

• Work alongside the digital and marketing teams to ensure consistency of brand identity across all digital content.
• Use the Product Information Management (PIM) system to update, maintain, and optimise product listings across online platforms.
• Ensure product information is up-to-date, accurate, and optimised for consumer clarity and search visibility.
• Support product launch processes by uploading digital content and ensuring seamless product representation across channels.
• Liaise with brand and eCommerce teams to align product messaging and digital shelf execution.

Website Content & SEO

• Help maintain and update content across nivea.co.uk using CMS tools and support SEO optimisation.
• Support the digital team in ensuring all product, campaign and brand copy is accurate and aligned with tone of voice guidelines.
• Monitor site performance and assist in developing recommendations for improvements.

Analytics & Evaluation

• Learn to interpret marketing analytics through tools like GA4 and contribute to performance reporting.
• Assist in evaluating content and campaign effectiveness, helping to identify areas for improvement based on ROI, SEO, and social insights.

Your Profile

• Educated to GCSE-level
• A keen interest in pursuing a marketing career.
• Passionate about digital marketing, content creation and social media trends.
• Enthusiastic learner, eager to develop skills in SEO, web management, GA4, and social content production.
• Strong organisational skills and ability to manage workload with guidance.
• Effective communicator and collaborative team player.
• Willingness to complete the Level 3 Multi-Channel Marketer Apprenticeship alongside the role.

Additional Information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!

We offer a competitive salary along with an annual bonus (subject to conditions). Other benefits include:- 25 days holiday (buy and sell holidays), Defined contribution Pension, Private medical & dental insurance, hybrid working (3 days office, 2 days working from home), Discounts on products.

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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