Lead - Brand Activation, Spain

ON RUNNING; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading premium sportswear brand is seeking a dynamic Brand Activation Lead in London. This role involves developing and executing brand initiatives, managing community engagement, and ensuring brand consistency in local activations. Ideal candidates will have extensive experience in management, strong leadership skills, and fluency in Spanish and English.

Qualifications

• Typically +5 years experience in a management position in sportswear or related industries.
• Fluent or C1+ level in Spanish and English, both verbally and written.
• Strong understanding of brand strategy and proven experience in local activations.

Responsibilities

• Develop a localized brand activation calendar aligned with the marketing plan.
• Foster relationships with communities and partners through engagement and training.
• Oversee the local brand activation budget, ensuring effective planning and tracking.

Skills

Leadership

Communication

Event Management

Brand Strategy

Community Engagement

Job description

In short

Welcome to On! One of the World's fastest-growing premium sportswear brands.

At On, we're redefining the future of sportswear and we're looking for a dynamic and results-driven Brand Activation Lead in Spain.

On is disrupting the global sports footwear, apparel, and accessories market with groundbreaking technology, cutting-edge designs, and an unwavering commitment to sustainability and social impact. We're not just thinking differently - we're pushing the boundaries of what's possible, inspiring athletes and customers alike.

As Brand Activation Lead, you'll bring the brand to life in Spain, owning the seasonal and annual activation plan - predominantly thinking / working 12-months ahead - delivering impactful campaigns, brand initiatives, events, and activations with partners and local communities.

Your Mission

• Develop a localized brand activation calendar aligned with the Sub-Regional Marketing plan, coordinating closely with Brand Comms, B2B Partner Marketing, and country Sales team.
• Ensure executional excellence by adapting global and regional guidelines to the local market, consistently delivering our premium brand experience across all touchpoints.
• Create Key City and Cultural Calendars to build local activation plans and identify opportunities - collaborating closely with the Regional Brand Marketing Lead on creative development.
• Implement a holistic omni-channel approach by working closely with the local DTCR team, WHS partners, and broader community networks.
• Develop our community engagement and activation plan, partnering with the local retail team to build and strengthen our community programs.
• Foster strong, enduring relationships with communities and partners through engagement, education, and training, nurturing brand affinity and loyalty.
• Deliver impactful events that resonate with and engage both partners and community audiences, driving brand activation in the market.
• Define clear objectives, KPIs, and requirements for your team - reporting on Brand Activation initiatives as well as bringing local data-driven insights into the Sub-Region.
• Oversee the local brand activation budget, ensuring effective planning, tracking, and reporting on all marketing activations.
• Lead and mentor the local Brand Activation / Community team, cultivating an inclusive and forward-thinking culture that encourages innovation, collaboration, and personal growth.

Your story

• Typically +5 years experience in a management position preferably in the sportswear, streetwear, street-culture or entertainment industries; preferably both at brand or agency sides.
• Proven experience within local communities as well as events management - focused on running - fitness/ training or tennis is a plus. Knowledge of the local Spanish market and cultural landscape.
• Fluent or C1+ level in Spanish and English both verbally and written is a must for this position.
• Valid EU drivers licence and willingness to travel for business needs.
• Within proximity to Barcelona or Madrid location with flexibility to travel frequently.
• Strong understanding of brand strategy and proven experience translating it into local activations.
• Proven ability to develop and manage budgets effectively.
• Experience in setting and tracking KPIs, and using data to inform decisions.
• Excellent leadership and team management skills, with the ability to mentor and develop high performing diverse teams.
• Strong communication and interpersonal skills, with the ability to build relationships with partners and communities.
• Strategic and growth mindset.
• Experience working with cross-functional teams, including sales, communications, and retail.
• Ability to adapt global guidelines to the local market while maintaining brand consistency.