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Digital Marketing Manager at Enterprise Productivity & Sustainability ERP

Grey Matter Recruitment

London

On-site

GBP 40,000 - 70,000

Full time

30+ days ago

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Join a forward-thinking company as a Digital Marketing Manager, where you will own and implement strategies to enhance website performance and customer journey. This role focuses on driving technical SEO, leading paid media strategies, and utilizing web analytics to optimize key performance indicators. You'll be part of a mission-driven team dedicated to sustainability and carbon efficiency, working with best-in-class analytics software that supports significant infrastructure projects worldwide. If you are passionate about digital marketing and want to make a real impact, this opportunity is for you.

Experience in digital marketing with a focus on SEO and CRO.
Proficient in web analytics and intent tools for KPI improvement.

Own and implement digital marketing strategy for website performance.
Drive technical SEO and content requirements for traffic conversion.

SEO

CRO

Digital Marketing Strategy

Web Analytics

Content Optimization

Paid Media Strategy

CRM Understanding

Marketing Automation

LinkedIn Advertising

Google Advertising

Digital Marketing Manager at Enterprise Productivity & Sustainability ERP

Important role for an important mission. Curating digital experiences for a true disruptor within sustainability and carbon efficiency.

The Company

GPS Tracking/Carbon reporting/productivity analytics SaaS
Best in class analytics software reducing carbon footprint for some of largest infrastructure projects in the world
Over $200m in funding by top investors

The Role

Own and implement digital marketing strategy to optimise website performance, enhance the customer journey and traffic conversion.

Drive technical SEO optimisation and content requirements to maximise SEO traffic conversion through content and journey optimisation based on analytics and testing.
Lead paid media strategy and execution.
Use web analytics and intent tools to improve KPI’s, web session insights, conversions, domain ranking, search visibility and content performance.
Define and lead the web architectural roadmap to consider updating functionality for eCommerce capability and customer support.

Desired Skills & Experience

As a digital marketing specialist, you will have a blend of website management, SEO and CRO skills for a B2B technology company.