Chief Sales Officer

JR United Kingdom; London; On-site; GBP 200,000 +; Full time

Job summary

A fast-growing SaaS company is seeking a Chief Sales Officer to lead its commercial growth across Northern Europe. This role involves transforming the Go-To-Market strategy, building a high-performance sales organization, and ensuring best-in-class execution. The ideal candidate will have a proven track record in B2B SaaS, strong operational skills, and international leadership experience.

Benefits

Management incentive programs

Support from world-class private equity investors

Qualifications

• Proven success in leading B2B SaaS sales organizations.
• Deep experience in SMB/mid-market SaaS sales models.
• Strong operational skills with hands-on experience.

Responsibilities

• Shape and execute the company’s commercial strategy across regions.
• Lead and coordinate regional Managing Directors and Sales VPs.
• Drive sustainable recurring revenue growth and optimize pricing strategies.

Skills

B2B SaaS sales leadership

Strategic thinking

Operational skills

Analytical skills

Cross-border team management

Job description

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WM Consulting is partnering with a fast-growing, PE-backed SaaS company to hire their first Chief Sales Officer.

The company

Our client is the leading software company empowering the construction, installation, maintenance, and skilled trades industries across Northern Europe. With over 15,000 customers, 160,000 users, and operations spanning Sweden, Denmark, Norway, Finland, Germany, and the UK, the company delivers cloud-based ERP and FSM solutions that enable businesses to optimize operations, drive efficiency, and accelerate profitability.

• SEK 1+ billion annual revenue
• 500+ employees across six countries
• Ambitious growth plans: +25% organic YoY growth and 3–6 acquisitions per year
• Backed by a top-tier global private equity firm

The company's vision is to shape a new era for the construction and skilled trades industry, delivering unmatched value through innovation, customer-centric solutions, and scalable technology.

The Opportunity

We are seeking an exceptional Chief Sales Officer (CSO) to lead the next phase of commercial growth as the company scales towards becoming the category leader across Northern Europe.

The CSO will be responsible for transforming the company’s Go-To-Market (GTM) strategy, leading a high-performance commercial organization across multiple countries, and ensuring best-in-class sales execution to achieve category leadership.

This role offers the opportunity to shape and execute the commercial strategy of one of Europe's most exciting vertical SaaS growth stories, working closely with the CEO, CMO, CPO, and Board.

Key Responsibilities

Strategic Leadership

• Shape and execute the company’s commercial strategy across all operating regions (Nordics, Germany, Benelux and the UK) in line with the company’s ambitious growth targets.

Regional Commercial Leadership

• Lead and coordinate the regional Managing Directors (MDs) & Vice Presidents (VPs) of Sales, ensuring consistent commercial execution and best practices across countries.

Organizational Scale and Development

• Build and develop a scalable, multi-country commercial organization, embedding a high-performance, data-driven, and customer-centric culture at every level.

Revenue Growth

• Drive sustainable recurring revenue growth by deepening market penetration, expanding share of wallet within the existing customer base, optimizing pricing strategies, and capturing upsell/cross-sell opportunities.
• Establish the company as the undisputed category leader for software solutions serving the construction, installation, service, and skilled trades industries across Northern Europe and beyond.
• Lead initiatives to maximize customer lifetime value (CLTV) and ensure consistently strong net revenue retention (NRR) across all markets.

Sales Excellence and Operating Model

• Define, implement, and continuously refine the company’s Go-To-Market model, including sales methodologies, customer segmentation, key account management, cross-sell/upsell motions, and partner/channel strategies.

Sales Operations and Performance Management

• Oversee commercial reporting, forecasting, incentive structures, and KPIs across the regions, ensuring high predictability and transparency towards the CEO and Board.

Commercial Integration of Acquisitions

• Lead the commercial diligence and integration of acquired companies, ensuring rapid alignment to the company’s GTM standards and capturing revenue synergies.

Cross-Functional Collaboration

• Act as a key strategic partner to Marketing, Product, and Customer Success, ensuring commercial strategies are fully aligned across the customer lifecycle and integrated into broader company initiatives.

Executive Leadership and Investor Reporting

• Serve as a key member of the Executive Leadership Team, providing strategic input to the CEO and Board, and actively engaging with EQT and Adelis investors on commercial strategy, performance, and growth opportunities.

Candidate Profile

Background and Experience

• Proven success leading B2B SaaS sales organizations in companies with recurring revenue models.
• Deep experience in SMB/mid-market SaaS sales models, preferably within vertical software, field services, or construction technology sectors.
• Successful track record in high-growth environments, ideally with Private Equity backing.
• International leadership experience across the Nordics and Northern Europe.
• Strong operational skills with hands-on experience setting up scalable sales frameworks, KPIs, processes, and analytics.
• Direct experience working with cross-border teams and multiple customer segments (SMB, mid-market, enterprise).
• Exposure to M&A commercial due diligence and integration activities.
• Commercial acumen combined with a strategic mindset and execution discipline.
• Visionary and strategic thinker with the ability to execute quickly and pragmatically.
• Inspirational leader who develops talent, builds strong teams, and fosters a high-performance, high-accountability culture.
• Analytical and data-driven, with the ability to make fact-based decisions and course-correct rapidly.
• Excellent communicator and strong executive presence.
• Entrepreneurial, resilient, and energized by fast-paced, transformational environments.

Why Join the company?

• Be part of a high-impact leadership team shaping a market-leading SaaS platform.
• Lead a multi-country expansion and growth journey supported by world-class private equity investors.
• Work in a highly resilient vertical with stable recurring revenues, robust demand drivers, and a huge untapped market opportunity.
• Participate in management incentive programs with significant upside linked to company value creation.

Location

Candidates must be based in Denmark, Sweden, Norway, Netherlands, Germany or the United Kingdom with the ability to travel frequently across Northern Europe and maintain regular presence in Stockholm.