Head of Campaigns & Regional Media (14 months)

NatWest Group; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Head of Campaigns & Regional Media to enhance its reputation through innovative and strategic campaigns. This role involves creating and delivering impactful multi-channel campaigns while overseeing budget and ROI. The ideal candidate will possess excellent leadership skills, strong data analysis capabilities, and experience in media relations. Join a diverse team that values different perspectives and contributes to the bank's mission across the UK. This is an exciting opportunity to influence and lead within a dynamic environment.

Qualifications

• Deep experience in creating and delivering strategic campaigns.
• Excellent understanding of campaign strategy and commercial objectives.

Responsibilities

• Overseeing campaign strategy and ensuring alignment with bank objectives.
• Providing counsel to senior leaders on campaign strategy.

Skills

Leadership Skills

Data Analysis

Campaign Strategy

Commercial Acumen

Communication Skills

Media Relations

Social Media Management

Job description

Join us as a Head of Campaigns & Regional Media

• You’ll protect and enhance the reputation of the bank through strategic advice, developing and delivering impactful proactive campaigns
• You’ll promote our corporate brand across the nations and regions of the UK
• We thrive through diversity and value the variety of backgrounds, perspectives and opinions in the room – and if you value this too, there’s a place for you with us
• We're offering this position for a period of 14 months

What you'll do

As our Head of Campaigns & Regional Media, you’ll be creating, planning, designing and delivering proactive multi-channel campaigns designed to support the priorities and commercial objectives of the bank across national, regional and digital media, to tell our story to customers, political and policy stakeholders, colleagues and communities across the UK.

Your top priorities will include:

• Overseeing all campaign strategy ensuring the development and delivery of strategic campaigns that support the bank’s purpose, ambition and strategy
• Overseeing spend, delivering against the annual financial plan and budget and tracking return on investment, while considering longer term requirements
• Establishing strong networks within the Marketing, Communications and Strategy teams
• Leading on making sure campaigns align with, and are amplified by marketing initiatives as well as building our corporate brand
• Leading on joining up internal and external campaigns activity across the function
• Providing intelligent counsel and advice to senior leaders on campaign strategy and activity
• Leading and influencing a diverse team of professionals to deliver excellent results and impact

The skills you'll need

To make an impact with us, you’ll need excellent leadership and people management skills, paired with a strong use of data to derive insights. You’ll also bring deep experience in creating and delivering creative, innovative and strategic campaigns.

Additionally, you’ll demonstrate:

• An excellent understanding of campaign strategy with the ability to set and deliver against commercial objectives, designing and implementing multi-stakeholder and multi-channel campaigns
• Good commercial acumen with experience in tracking and measuring impact of campaign and brand-building activity
• Excellent written and verbal communication skills with the ability to build relationships and influence at senior level
• Experience as a media relations practitioner, with media network experience also being an advantage
• Experience with social media and influencers, broadcast and video, and multi-channel planning

Experience of public policy across UK nations and regions would also be an advantage.

Hours

35

Job Posting Closing Date:

15/05/2025 Ways of Working:Hybrid