Organic Content / Influencer Manager

Mattressman; Arminghall; On-site; GBP 30,000 - 35,000; Full time

Job summary

Mattressman is seeking an Organic Content / Influencer Manager to lead their content and influencer strategies. This role involves creating engaging content, managing social media channels, and building relationships with influencers to enhance brand presence. Ideal candidates will have experience in digital marketing and a passion for storytelling.

Benefits

Staff discounts

Wellbeing support

Career development opportunities

Qualifications

• Previous experience in organic SEO, digital content, and influencer marketing.
• Proven success in building engaged communities.
• Comfortable working with content creators.

Responsibilities

• Lead the development and execution of organic content and influencer strategies.
• Build and manage a dynamic content calendar.
• Define and deliver an influencer marketing strategy.

Skills

Copywriting

Social Media Management

Data Analysis

Community Engagement

Creative Storytelling

Tools

Google Analytics

Meta Business Suite

Hootsuite

Sprout Social

Job description

About Mattressman

At Mattressman, we believe everyone deserves a great night’s sleep — and we’ve made it our mission to help the UK do just that. From our roots in Norfolk, we’ve grown into one of the UK’s leading mattress and bedroom furniture retailers, serving thousands of customers through our thriving online platform and retail stores.

Our brand is built on trust, quality, and great value — and we’re now ready to take our story to the next level through bold, authentic content and meaningful digital conversations.

The Role

As our Organic Content / Influencer Manager, you’ll lead the development and execution of our organic content and influencer strategies. You'll bring Mattressman's brand to life across social platforms and our website—driving reach, engagement, and advocacy through dynamic sector-focused storytelling. Your creativity and strategic thinking will shape the voice of the brand, helping us grow an active, loyal community and boost traffic.

Key ResponsibilitiesOrganic Social Content

• Build and manage a dynamic content calendar that aligns with marketing campaigns, seasonal trends, and product launches.
• Create and publish engaging, on-brand content across our website and social media channels.
• Develop and execute a platform-specific social strategy (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Partner with design, product, and technical teams to produce original assets—including blog content—that drive engagement.
• Stay ahead of trends, new features, and content formats to keep our social presence innovative and competitive.
• Analyse performance data and industry insights to refine content and explore new growth opportunities.
• Deliver monthly performance reports and propose optimisations based on data insights.

Influencer Marketing

• Define and deliver an influencer marketing strategy, with tactical support from the Marketing Coordinator.
• Own the influencer campaign calendar to ensure consistent and impactful outreach.
• Alongside the Marketing Coordinator, build relationships with creators, including negotiating partnerships and generating ongoing content pipelines.
• Launch and scale UGC initiatives to amplify reach and build community trust.
• Track campaign effectiveness, report performance metrics, and adjust tactics to improve ROI.

What We're Looking For

This role is perfect for someone who’s ready to take ownership and grow. We’re looking for:

Experience

• Previous experience in organic SEO, digital content and influencer marketing roles—retail or lifestyle sector experience a plus.
• Proven success in building engaged communities and executing influencer collaborations.
• Comfort working directly with content creators and managing commercial arrangements.
• Bonus: Experience with tools like Google Analytics.

Skills & Attributes

• Excellent copywriting skills and the ability to craft a consistent, compelling brand voice.
• Deep knowledge of major social platforms, their features, algorithms, and best practices.
• Creative storytelling instincts with a strong visual and cultural sensibility.
• Data-driven mindset—able to interpret social metrics and inform future content strategy.
• Strong multitasking and campaign management skills.
• Proficiency in tools such as Meta Business Suite, Later, Hootsuite, Sprout Social, or CreatorIQ.

Why Join Us

• Up to £35,000 annual salary (DOE)
• A unique opportunity to step into a management role with real creative freedom
• A supportive, collaborative team that values initiative and fresh ideas
• Staff discounts, wellbeing support and career development opportunities
• The chance to help shape the future of a much-loved UK retail brand

If you're passionate about copywriting, brimming with ideas, and ready to lead your own channel and influencer strategy — we’d love to hear from you.

Apply today and help us bring the Mattressman brand to life in new and inspiring ways.